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Clear Channel Outdoor Announces Full Sponsorship Package for Iconic Times Square Sign[c].


Comprehensive Marketing Program Exploits Reach of Times Square with Engagement of Consumer Sampling, Thematic Tie-Ins, Entertainment

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Reissuing release to correct the company boilerplate A phrase or body of text used verbatim in different documents such as a signature at the end of a letter. Boilerplate is widely used in the legal profession as many paragraphs are used over and over in agreements with little modification or no modification. .

The corrected release reads:

CLEAR CHANNEL OUTDOOR ANNOUNCES FULL SPONSORSHIP PACKAGE FOR ICONIC TIMES SQUARE SIGN([c])

Comprehensive Marketing Program Exploits Reach of Times Square with Engagement of Consumer Sampling, Thematic Tie-Ins, Entertainment

Clear Channel Outdoor's Spectacolor Division, the U.S. market leader in spectacular sign displays, today unveiled a comprehensive sponsorship package for its Times Square Sign([c]).

The Times Square Sign will be an instant icon in the vein of the welcome signs for Hollywood and Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . Located at 47th Street, in the heart of Times Square, the sign will be visible for an unparalleled 10 blocks to both the north and south along Broadway. The reach: some 560,000 consumers each day.

"We've created a package that builds on the ultimate in brand presence with the ultimate in brand relevance, and we've put it in the most visible spot within the world's greatest destination," said Harry Coghlan, president of Clear Channel Spectacolor. "By engaging consumers in a full brand experience, this package delivers a brand in an immersive, experiential ex·pe·ri·en·tial  
adj.
Relating to or derived from experience.



ex·peri·en
 way, all anchored by the history-making Times Square Sign."

Following its conversion to an LED display, the sign will be able to display full motion video across its massive 150' H x 12' W surface. Brand images will be able to surround and interact with dynamic 'TIMES SQUARE' lettering, and the sign will be crowned by a 16' digital circle.

Driving unparalleled engagement for sponsors is a comprehensive marketing package that includes exclusive use of a static billboard adjacent to the sign. Other key elements include:

* Sponsor logo and messaging within 16' digital circle capping the sign;

* Fully-customizable 'TIMES SQUARE' letters and background for thematic tie-ins; and

* VIP seating at Times Square's most anticipated events including Broadway on Broadway Broadway on Broadway is a free annual outdoor concert kicking off the Broadway season each September. Fifty thousand fans crowd Times Square to enjoy this iconic New York City event, featuring performances from current shows and sneak previews of new productions from the upcoming season. , Thanksgiving Day Parade and New Year's Eve.

About Clear Channel Outdoor

Clear Channel Outdoor (NYSE NYSE

See: New York Stock Exchange
:CCO (Chief or Corporate Compliance Officer) The executive person in charge of compliance issues, regulatory requirements, internal controls and managing audits within an enterprise or organization.  - News) is the world's largest outdoor advertising company with close to one million displays in over 50 countries across 5 continents. In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the company operates just under 200,000 advertising displays and has a presence in the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI Defi Deutsche Filmografie (German Filmography)
DEFI Dehors Enormes Filles Informes (French edition Calvin & Hobbes)
DEFI Data Entry File Inquiry
DEFI Digital Electronic Fuel Injection
 (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com.
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Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Comment:Clear Channel Outdoor Announces Full Sponsorship Package for Iconic Times Square Sign[c].
Publication:Business Wire
Geographic Code:1U2NY
Date:Sep 14, 2009
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