Clear Channel Outdoor Adds Tony Jarvis As Global Research Chief.

PHOENIX -- Clear Channel Outdoor Holdings, Inc. (NYSE:CCO)

--Move bolsters company's ongoing pursuit of measurement methods that demonstrate the unmatched effectiveness of outdoor advertising worldwide

--Internationally acclaimed research specialist will also develop new tools to demonstrate effectiveness of medium in communicating with today's busy, out-of-home consumers

Clear Channel Outdoor (NYSE:CCO) today announced the addition of Tony Jarvis as Executive Vice President of Global Research. Jarvis will head the company's ongoing efforts to create measurement methodologies and research tools that demonstrate the unmatched effectiveness of outdoor advertising in communicating with today's busy, out-of-home consumers.

"It's time for the outdoor medium to draw upon the experience of all markets and countries to create the most efficient and effective measurement systems," said Paul Meyer, Global President of Clear Channel Outdoor. "Providing clients the most credible measurement of our medium's effectiveness is extremely important to maximizing outdoor's long-term potential. The addition of a researcher of Tony's stature demonstrates Clear Channel's commitment to taking a leadership role in meeting this challenge."

Jarvis joins Clear Channel from Infinity Broadcasting (now CBS Radio), where he was Research Chief. He formerly headed MediaCom's Strategic Insights Group as Senior Vice President, and was Vice President of Media Services at renowned consumer research house Millward Brown.

The hire comes amidst an industry-wide movement in the U.S. to develop more effective ways to demonstrate outdoor's unparalleled reach and increasing ability to target demographically. Similar initiatives are exploding worldwide. All are aimed at making the medium even more compelling to advertisers seeking to reach today's consumers on the go.

"With independently audited traffic counts of the number of people actually passing our signs each day, outdoor advertising in the U.S. starts its measurement with the richest raw exposure numbers of any medium," added Rocky Sisson, Global Director of Sales and Marketing for Clear Channel Outdoor. "With Tony's experience and leadership, we have the potential to build upon this base to have the most credible of all audience measurement systems."

More relevant metrics

Jarvis' broad international experience includes developing and marketing media databases and systems; marketing and ad sales; and consumer and brand/market research. He currently serves on the board of directors for the Media Ratings Council, the Advertising Research Foundation and the Council for Marketing and Opinion Research. He is also a former member of the Media Research Committee of the Association of American Advertising Agencies (AAAA).

"After years of discussion and debate, it's time now for this industry to deliver more relevant metrics to its clients and their agencies," said Jarvis. "No other medium matches outdoor's ubiquity and impact on its audience. The adoption of state-of-the art measurement methodologies is going to be a dynamic new chapter in this industry's continued growth, not only in the U.S., but worldwide."

Jarvis regularly speaks at worldwide industry conferences. Most recently he moderated a blue-ribbon panel on "Measurement & Accountability -- What does Out-of-Home need to optimize its share of the media mix?" for the TAB/ANA Out-of-Home Forum in New York in November. He also spoke at last year's OAAA Annual Conference on "Developing a Global Measurement Approach". He presented a paper, "When less is more - Critical Issues for Advertisers in Developing a Global Audience Measurement Approach," at the ESOMAR/ARF Worldwide Audience Measurement Conference in Geneva in 2004.

Jarvis has been a MediaWeek Media Research All Star and is among MediaPost's Media Research 100 People to Know. He is a former Olympian and was born in Bournemouth, England. He graduated from London University and received his MBA from the University of Massachusetts.

About Clear Channel Outdoor

Clear Channel Outdoor, based in Phoenix, Arizona, is the world's largest outdoor advertising company with over 870,000 displays in more than 50 countries across 6 continents. In the United States, the company operates over 144,000 advertising displays and has a presence in 45 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Adshel(TM) is the company's international street furniture division, which operates more than 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com.