Clear Channel Joins Greater Than AIDS Campaign.
Joint Media Campaign to Increase HIV/AIDS HIV/AIDS Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome Awareness to African-American Communities Across the Nation
SAN ANTONIO -- Leading up to National HIV Testing Day (June 27th), Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States. has joined the Black AIDS Media Partnership (BAMP BAMP Builders Association of Metropolitan Pittsburgh
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BAMP Battlefield Automation Management Program ) to promote the Greater Than AIDS campaign on its radio and outdoor platforms to help increase awareness of the HIV/AIDS epidemic in African-American communities nationwide. A united effort among a growing coalition of leading media companies, BAMP is provided with strategic direction and management from the Kaiser Family Foundation The Henry J. Kaiser Family Foundation (KFF), or just Kaiser Family Foundation, is a U.S.-based non-profit, private operating foundation headquartered in Menlo Park, California. , in collaboration with the Black AIDS Institute and other AIDS and civil society organizations serving African-American communities. It is produced in collaboration with Act Against AIDS, a communications strategy by the U.S. Centers for Disease Control and Prevention Centers for Disease Control and Prevention (CDC), agency of the U.S. Public Health Service since 1973, with headquarters in Atlanta; it was established in 1946 as the Communicable Disease Center. (CDC See Control Data, century date change and Back Orifice.
CDC - Control Data Corporation ) to renew focus on HIV HIV (Human Immunodeficiency Virus), either of two closely related retroviruses that invade T-helper lymphocytes and are responsible for AIDS. There are two types of HIV: HIV-1 and HIV-2. HIV-1 is responsible for the vast majority of AIDS in the United States. and AIDS domestically.
Greater Than AIDS features radio, outdoor, print and online PSAs that will direct individuals to a central website (www.greaterthan.org) in order to obtain critical information on how to prevent the spread of HIV/AIDS, where to get tested and treatment, and how to get involved.
"The facts are staggering. Every 9 u minutes, another person in America becomes infected with HIV, and Black Americans account for nearly half of new HIV infections in this country," said Lisa Dollinger, Chief Communications Officer The chief communications officer or CCO is a job title for the head of communications, public relations and/or public affairs within an organization. Most typically, the CCO reports to the chief executive officer (CEO) of a corporate entity or president of an operating unit. of Clear Channel. "To address the urgency of this epidemic, we're pleased to be a part of this critical campaign and believe that our radio and outdoor platforms will be an extremely effective way to reach the Black American communities at risk."
Clear Channel will distribute Greater Than AIDS PSAs across its network of more than 800 radio stations serving over 100 million U.S. listeners each week. Steve Harvey and his nationally-syndicated radio show, "The Steve Harvey Morning Show" will promote the campaign with PSAs and related support to over 60 U.S. markets on Urban and Urban AC stations. His program is nationally syndicated by Premiere Radio Networks Premiere Radio Networks is a radio syndication and preparation company based in the United States. It is currently the largest syndication company in the United States based on popularity of programming. , a subsidiary of Clear Channel.
Clear Channel is also working with the campaign to place PSAs across its more than 200,000 outdoor advertising displays in the U.S., with a focus on markets with the highest rate of HIV infection among African-Americans.
"Our recent national survey revealed that 44 percent of Black Americans name media as their primary source of information about HIV/AIDS," said Tina Hoff, Vice President and Director of Entertainment Media Partnerships at the Kaiser Family Foundation. "By leveraging Clear Channel's valuable and trusted platforms, we are able to reach Black Americans with lifesaving messages about HIV and AIDS. By working together, we hope to not only help increase awareness of the disease, but also inspire concrete action in response to AIDS by individuals, families and communities."
The latest data from the U.S. Centers for Disease Control and Prevention (CDC) reveals that more than 56,000 Americans became newly infected with HIV in 2006, and more than 1.1 million Americans are estimated to be living with the disease. From the outset, AIDS has disproportionately affected Black Americans, who today account for nearly half of new HIV infections in this country, while representing just 12 percent of the U.S. population. Some 500,000 Black Americans are estimated to be living with HIV today -- and those infected are more likely to die of AIDS than other racial or ethnic groups.
About Clear Channel Communications
Clear Channel Communications, Inc. is a global media and entertainment company specializing in mobile and on-demand entertainment and information services See Information Systems. for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation).
San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S. , the company's businesses include radio and outdoor displays. More information is available at www.clearchannel.com.
About the Black AIDS Media Partnership
Greater Than AIDS is a campaign of the Black AIDS Media Partnership (BAMP), a sustained commitment among major U.S. media companies to work together to address the AIDS crisis facing Black Americans. The campaign is organized in collaboration with Act Against AIDS, a multi-year effort by the U.S. Centers for Disease Control and Prevention (CDC) to help refocus national attention on the HIV/AIDS crisis in the United States.
The Kaiser Family Foundation provides strategic direction and day-to-day management for the effort, as well as oversees campaign production. The Black AIDS Institute, the Elton John AIDS Foundation Elton John AIDS Foundation is a charity fund that was started by Elton John to help fight HIV, AIDS, and other sexually transmitted diseases. He was inspired by the death of Ryan White & Freddie Mercury who both suffered from AIDS and were close friends of his. , and a number of major civil society organizations serving African-American communities are also providing strategic leadership, guidance, and technical assistance.