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Clear Channel Entertainment's Motor Sports Division Signs Ford Trucks as Presenting Sponsor for Monster Jam.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 & DEARBORN, Mich.--(BUSINESS WIRE)--Jan. 7, 2002

Comprehensive Interactive and Media Program Reaches

Key Demographic for Ford Trucks

Clear Channel Entertainment's Motor Sports division Sports Division was one of the biggest sports retailers in the United Kingdom during the 1990s. In 1998 it was sold to its main competitor, JJB Sports for approximately £295 Million.

It was set up by Sir Tom Hunter in 1984, to sell trainers, see article about him for more information.
 today announced a major alliance with Ford Trucks in which the brand will become the official Truck of the 2002-2003 "United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  Hot Rod Association(R)'s Monster Jam(R)" series, the premier monster truck racing series in North America.

During the 2002-2003 season, Monster Jam will visit the top 100 markets with 250 performances reaching approximately three million fans nationwide. Ford Trucks will be included in local market advertising and will also be featured in 25 original airings on the TNN TNN The National Network (formerly The Nashville Network)
TNN The Nashville Network (now The National Network)
TNN The Nerd Network (online gaming clan) 
 Network, totaling 100 hours of Monster Jam programming viewed by 650,000 households per weekend. In addition, the Monster Jam 2002 World Finals will air live on Pay-Per-View and be featured in documentaries on MSNBC MSNBC Microsoft/National Broadcasting Company  and The Learning Channel.

"Monster Jam has a core audience of males between the ages of 18 and 35, a key demographic for Ford Trucks," said Ken Hudgens, Vice President of Marketing, Clear Channel Entertainment - Motor Sports. "This program effectively reaches that demographic with an interactive and high value media program featuring the Ford Trucks brand."

Over 76% of Monster Jam patrons are male with 76% repeat customers, 66% owning a pick-up truck and 70% with an income of $20,000 or higher. Since 1997, Monster Jam's live attendance has skyrocketed from 1,000,000 patrons to 3,000,000, selling out nearly every venue appearance across the US.

Highlights of the multi-platform alliance include name-in-title with Ford Trucks' signature "Built Ford Tough" in all of Monster Jam's logos (a first for Monster Jam), 100% inclusion in media and multiple promotion and on-site opportunities, including two "Blue Thunder" Monster Truck race teams and a nationwide sweepstakes contest. The program also provides a regional opportunity for Ford Truck dealers to drive foot-traffic by becoming included in local media buys.

"Ford Trucks is excited about working with Monster Jam," said Drew Cook, Ford Division Trucks and SUV marketing communication manager. "It is a great way for us to connect with our tough truck owners."

The USHRA USHRA United States Hot Rod Association (TM), a property of Clear Channel Entertainment, was formed in 1977 as the sanctioning body for tractor pulls. By 1987, the USHRA created the first monster truck series - Monster Jam - with scheduled events and head-to-head match-ups between some of the industry's biggest names. Today, the USHRA is widely recognized as the premier monster truck organization with the USHRA Monster Jam Series serving as the most popular monster truck racing series in the world. At events sanctioned by the USHRA, drivers compete in both freestyle and side-by-side eliminations. During the 2001 season, more than 2.5 million people filled stadiums across the country to watch Grave Digger, Madusa, Team Meents, Avenger, Gunslinger Gunslinger

A high-strung portfolio manager who, looking for high returns, invests in very high-risk stock.

Notes:
Stay away from these guys, or they could end up shooting you in the foot!
 and the rest of the stars of the USHRA Monster Jam Series battle it out.

About Clear Channel Entertainment (formerly SFX SFX Special Effects
SFX Self Extracting (data compression)
SFX SpreadFireFox (IRC)
SFX Sound Effect(s)
SFX Side Effects (counter-strike gaming clan) 
)

Clear Channel Entertainment, a leading producer and marketer of live entertainment events, is a subsidiary of Clear Channel Worldwide (NYSE NYSE

See: New York Stock Exchange
: CCU CCU
abbr.
1. coronary care unit

2. critical care unit



CCU

critical care unit.

CCU Critical care unit, see there
), a global leader in the out-of-home advertising industry. Clear Channel Entertainment currently owns, operates and/or exclusively books 135 live entertainment venues, including 44 amphitheaters in the U.S. and 28 venues in Europe. Each year, more than 62 million people attend approximately 26,000 events promoted and/or produced by the company, including: Live music events; Broadway, West End and touring theatrical shows; family entertainment shows; and specialized sports and motor sports events.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 7, 2002
Words:584
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