Clear Channel Communications Finds Sales Success With Memorable Toll-Free Numbers.Business/Technology Editors BURLINGTON, Vt.--(BUSINESS WIRE)--Jan. 18, 2000 Cory Cuddeback uses a secret weapon to sell radio advertising. Instead of simply pitching air time to prospects, he bundles in an unforgettable toll-free number and then proposes the combination as a package. With numbers like 800-NEW-CARS and 800-NEW-VISION, Clear Channel Communications' proposals stand out from the competition's. "When you present an idea to a prospect, not just spots, you always win," says Cuddeback, media consultant with Clear Channel in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation). San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951. . "It takes away the need to negotiate." In addition to winning accounts, Cuddeback retains control over the phone numbers and tracks the success of advertisements through reports from Response Marketing Group, a shared-use vanity 800 number provider in Burlington, Vermont Burlington is the largest city in the U.S. state of Vermont and is the shire town of Chittenden County, Vermont. With a population of 38,889, the city is the core of one of the nation's smaller metropolitan areas, and is also the smallest U.S. . "If a client decides to lower frequency or switch media, I can take the number and its residual calls to someone else," explains Cuddeback. "This kind of control just doesn't happen in radio." Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters. Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States. , Inc. is a global leader in the out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. industry with radio and television stations and outdoor displays in 32 countries around the world. Clear Channel operates 830 radio and 19 television stations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and has equity interests in over 240 radio stations internationally. Clear Channel also operates more than 550,000 outdoor advertising displays. Response Marketing Group (www.800response.com) has been providing interactive marketing and telecommunications services In telecommunication, the term telecommunications service has the following meanings: 1. Any service provided by a telecommunication provider. 2. since 1990. The principals of Response have over 30 years experience in the industry and are continually developing innovative ways for businesses to market their products and services. |
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