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Clear Blue Media and OmniAlert Provide Free Wireless Toolkit for Web Publishers.


Business Editors & High-Tech Writers

SAN ANTONIO--(BUSINESS WIRE)--Sept. 22, 2000

Clear Blue Media Inc. and OmniAlert Inc. have signed an agreement to provide select Clear Blue Media Web publishers with a free toolkit that allows them to easily make their content available on Web-enabled phones, personal digital assistants, Internet appliances, and other wireless devices.

The program launch is slated for Friday, Sept. 22, 2000.

Clear Blue Media is an industry leader in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  and OmniAlert is a leader in integrated wireless solutions. Both companies are based in San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation).
San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S.
.

"This agreement gives our publishers a method of easily converting and delivering content to the wireless world, generating additional revenue for their Web sites through wireless ad sales," said Phil Pennington, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Clear Blue Media. "We are excited about working with OmniAlert to keep our publishers on the leading edge of new technologies."

"The market potential for these services is enormous," adds George Merkle, CEO of OmniAlert. "OmniAlert's wireless toolkit is the first to offer Webmasters capabilities far beyond mere wireless application protocol (WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
) screens. This toolkit offers integrated WAP content, text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length.  alerts, and Internet access See how to access the Internet. ."

Consumers benefit from free, up to the minute content, supported by advertising. Once a user has activated text messaging or mobile Web service, they can go to www.omnialert.com via their Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you.  and select the specific information they want to receive. Information can include anything from news, to current stock quotes, to the unique content offered by your favorite Internet Web sites. Web surfers will see announcements on select Clear Blue Media Web sites that the content is available on their wireless device.

Since 1996, OmniAlert (www.omnialert.com) has provided financial subscribers reliable and innovative wireless solutions, including real-time messaging alerts, mobile access through WAP, and its predecessors, and Internet capabilities. With the burgeoning popularity of WAP enabled phones, OmniAlert has extended its solutions as a wireless application service provider into custom financial, media, and business to business applications.

Clear Blue Media (www.clearbluemedia.com) is an online advertising network offering nearly a billion online ad impressions per month. The privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 was founded in 1998 and has offices in San Antonio and San Francisco. The company name was changed from Image Networks to Clear Blue Media in April, 2000.

Publishers interested in the wireless program should contact Michael Ellis at 210/829-8307 or visit www.clearbluemedia.com/clearbluemediawireless.html.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 22, 2000
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