Clean local environment suits organically grown products.Clean local environment suits organically grown products
One can never tell what answering a newspaper advertisement can lead to.
Several years ago, for example, Gerhard and Gabrielle Latka saw a real estate advertisement for a Parry Sound Parry Sound, town (1991 pop. 6,125), S Ont., Canada, on Parry Sound, an inlet of Georgian Bay of Lake Huron. It is an active port and the center of a popular vacation area. home in their German newspaper. They arranged to see the property during a Canadian vacation and ended up opening a business in Parry Sound early last year.
To the Latkas, Parry Sound was a nice area with a clean, healthy environment which fit well with the organically grown product they wanted to develop and market. Its location as the southern-most community in Northern Ontario Northern Ontario is the part of the province of Ontario which lies north of Lake Huron (including Georgian Bay), the French River and Lake Nipissing.
Northern Ontario has a land area of 802,000 km² (310,000 mi²) and constitutes 87% of the land area of Ontario, although it made it ideal for marketing to the south, while being eligible for Northern Ontario grants. Because of these advantages and after two years of planning, the couple bought and remodelled a former laundromat in 1989.
"It was an excellent location for a business," explains Gerhard Latka, who incorporated Crofters Food Ltd. in January of 1989. Under this name, the Latkas make jams, jellies and fruit juices from organically grown fruits.
Company headquarters is a 4,800-square-foot building the Latkas renovated using $212,000 in grants from the Northern Ontario Development Corporation and FedNor. A second 1,800-square-foot building nearby provides storage.
"It's hard to open a new small business in Germany," explains Gabrielle Latka, who, along with her husband and one other employee, currently works full-time for Crofters Food Ltd. She praises Canadian opportunities.
According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. her, the health food market is more developed in Europe where people are more conscious of the problems of pollution. Such businesses are relatively new in Canada, but the market is growing as more people become aware of the type and danger of pollutants which can enter the food chain.
Because the industry is still developing, one of the Latkas' main difficulties is getting organically grown produce. To achieve this, the couple drive as far away as Niagara Falls Niagara Falls, waterfall, United States and Canada
Niagara Falls, in the Niagara River, W N.Y. and S Ont., Canada; one of the most famous spectacles in North America. The falls are on the international line between the cities of Niagara Falls, N.Y. and Quebec City in search of fruits which have been certified by such groups as the Organic Crop Improvement Association The Organic Crop Improvement Association (OCIA) is a member-owned, nonprofit organization, which provides research, education and certification services to organic growers, processors and handlers around the world. (OCIA OCIA Overclock Intelligence Agency
OCIA Organic Crop Improvement Association
OCIA Office of Congressional and Intergovernmental Affairs (US government)
OCIA Order of Christian Initiation of Adults
OCIA Optically Coupled Interface Adapter ), which inspects and regulates organic growers.
"Last year we couldn't get organically grown cherries or blackberries," admits Gerhard Latka, who contracts for blueberries handpicked by Northern Ontario natives.
Crofters Food Ltd. processing follows strict OCIA regulations, which include the use of stainless steel stainless steel: see steel.
Any of a family of alloy steels usually containing 10–30% chromium. The presence of chromium, together with low carbon content, gives remarkable resistance to corrosion and heat. production equipment, refrigerated re·frig·er·ate
tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates
1. To cool or chill (a substance).
2. To preserve (food) by chilling. transportation and storage and steam-pressure washing and packaging in glass containers. Such care is necessary, however, for the Latkas' market.
"As well as selling through our own small retail outlet in Parry Sound, we're marketing through specialty shops - mainly in Ontario, and currently pursuing the American market," explains Gerhard Latka.
His 1989 production consisted of 25,000 250-ml units of raspberry, strawberry and blueberry blueberry, plant of the large genus Vaccinium, widely distributed shrubs (occasionally small trees) of the family Ericaceae (heath family), usually found on acid soil. They are often confused with the related huckleberry. jam, wholesaling at $2.50 each, and 35,000 750-ml units of unclarified apple juice, wholesaling at $1.80 each.
HELEN MASON Correspondent