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Clean Plate Club Restaurateur Campaigns Against Trans Fats.


EVANSTON, Ill. -- Scot McKay, owner of the six unit, three concept restaurant group called The Clean Plate Club Clean Plate Clubs were part of a campaign started by U.S. president Harry S. Truman that encouraged school children to pledge to eat everything on their plate at mealtimes, in order to conserve limited post-war resources. , is on a mission to rid the food industry of trans fats trans fat  
n.
1. A trans fatty acid.

2. Trans fatty acids considered as a group.



trans fat  

A fat containing trans fatty acids.
. The restaurant group, based in the greater Chicago area, began instituting a full ban on trans fats from all of its restaurants in the summer of 2006, months ahead of the national chain restaurants. The restaurants include Pete Miller's Seafood & Prime Steak, Davis Street Davis Street is the name of several streets:
  • Davis Street in Hong Kong
  • Davis Street in San Francisco
 Fishmarket and Merle's #1 Barbecue. Each of the restaurants had used trans fats in their cooking oil as well as other menu items.

The decision to go trans fats free came from McKay, who splits his time between hometown home·town  
n.
The town or city of one's birth, rearing, or main residence.

Noun 1. hometown - the town (or city) where you grew up or where you have your principal residence; "he never went back to his hometown again"
 Chicago and Carmel, California. "My sensitivity to health related issues became much more heightened when I moved to California and because of my involvement in restaurants I became very concerned about trans fats. I wanted our restaurant group to be on the offensive and ahead of the curve."

Under McKay's direction the restaurant group began a search for trans fat free vendors in October of 2005. It took nearly a year of taste and quality testing before a full ban on trans fats was achieved but months before KFC KFC Kentucky Fried Chicken (restaurant chain)
KFC Kenya Flower Council
KFC Kitchen Fresh Chicken (Kentucky Fried Chicken motto)
KFC Kung Fu Cult (Cinema)
KFC Kitchen Fixed Charge
 and other national chains announced their ban.

"The customer appreciation of the new menu has been thoroughly positive on all levels," says McKay. "I get emails constantly from customers who appreciate not only that their food is healthier but because we aren't using the trans fat oils, it is fresher."

Now, McKay is taking his campaign for a trans fat free foods to the streets. He is calling on all restaurants and food manufacturers to have a zero tolerance The policy of applying laws or penalties to even minor infringements of a code in order to reinforce its overall importance and enhance deterrence.

Since the 1980s the phrase zero tolerance has signified a philosophy toward illegal conduct that favors strict imposition of
 of the preservative preservative

Any of numerous chemical additives used to prevent or slow food spoilage caused by chemical changes (e.g., oxidation, mold growth) and maintain a fresh appearance and consistency. Antimycotics (e.g.
 substance.

In addition to the Clean Plate Club, he has successfully banned trans fats from the Carmel Valley Athletic Club restaurant in California and is working with a national pizza chain to rid the trans fats from their products.

Mr. McKay's is the owner of Pete Miller's Seafood & Prime Steak, with two current locations (1557 Sherman Avenue, Evanston, IL and 412 N. Milwaukee Avenue, Wheeling, IL); Davis Street Fishmarket (501 Davis Street, Evanston, IL); Merle's #1 Barbecue (1727 Benson Avenue, Evanston, IL). A third Pete Miller's and a second Davis Street Fishmarket will open in Schaumburg, IL this summer.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 23, 2007
Words:383
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