Clean Hands, Happy Holidays - New Dial Complete(R) for the Kitchen To Take On E. coli and Salmonella In Holiday Kitchens Across America -.

SCOTTSDALE, Ariz. -- The U.S. Centers for Disease Control and Prevention (CDC) in Atlanta, Ga. estimate that foodborne diseases cause approximately 76 million illnesses, 325,000 hospitalizations and 5,000 deaths in the United States every year, many of which are preventable. With raw food and moist conditions, the kitchen is an ideal environment for bacteria to breed and germs to spread, even during holiday food preparation. In light of this, The Dial Corporation has introduced Dial Complete[R] Antibacterial Foaming Hand Wash for the Kitchen, a patented formula that kills foodborne bacteria and significantly reduces the risk of transferring bacteria hand to hand.

The primary way that bacteria are transmitted is through touching something infected, which is why the CDC, the Association of Practitioners in Infection Control, the Association of Operating Room Nurses, and the U.S. Department of Health and Human Services all recognize hand washing as a key practice to stay healthy.

"Experts agree the most effective way to avoid getting sick from E. coli, salmonella, or other foodborne germs is effective hand washing. No other liquid hand soap on the market is more effective at killing germs on hands than Dial Complete," said Dr. Winston Uchiyama, vice president of research & development, The Dial Corporation.

The Dial Corporation first introduced the original Dial Complete Antibacterial Foaming Hand Wash in 2001. The soap is at least 10 times more effective at killing germs on hands than other leading hand soaps, yet is milder and rinses cleaner. Dial Complete, considered the biggest advance in liquid hand soaps since the introduction of Liquid Dial in 1988, is just one of many innovations from a company with a history of creating groundbreaking products that protect and enhance consumers health.

Below are some tips from Dial Complete and the CDC that will help keep you and your family and friends safe while preparing for holiday feasts.

* Cook poultry, ground beef and eggs thoroughly before eating. Do not eat or drink foods containing raw eggs or raw unpasteurized milk.

* Do not cross-contaminate. Wash hands, kitchen work surfaces and utensils with soap and water immediately after they have been in contact with raw meat or poultry.

* Use a soap that kills both bacteria and certain strains of yeast. Dial Complete for the Kitchen is specially formulated to kill salmonella and E. coli and is still mild enough for frequent use.

* Do not work with raw meat or poultry around infants, the elderly or immunocompromised persons, as they are more susceptible to becoming infected.

* Never leave food at room temperature for longer than two hours.

* Ensure that homemade cookie dough or eggnog was made with pasteurized eggs or egg substitutes. Pasteurization destroys salmonella bacteria.

* Consult a doctor immediately if you or your family begins to show any signs of infection.

The holiday season is a time to gather and celebrate with those you love. By taking a few precautionary measures, including thorough hand washing with Dial Complete, you can be assured that the time you spend eating and celebrating will be a happy, healthy and safe experience for all.

About Dial Corporation

The Dial Corporation, a company of Henkel KGaA, is based in Scottsdale, Ariz., and is one of America's leading manufacturers of consumer products, including Dial[R] soaps, Purex[R] laundry detergents, Renuzit[R] air fresheners and Right Guard[R] antiperspirant/deodorants.

Dial products have been in the American marketplace for more than 100 years. For more information about The Dial Corporation, visit the Company's Web site at www.dialcorp.com

About Henkel

"Henkel - A Brand like a Friend". Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel, a Fortune Global 500 company, operates in three strategic business areas - Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2005 Henkel generated sales of 11,974 billion euros. More than 50,000 employees work for Henkel worldwide. People in approximately 125 countries around the world trust in brands and technologies from Henkel. For more information, visit www.henkel.us.