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Clean Diesel Technologies enters agreement with Holt Lloyd for marketing of "Platinum Plus".


STAMFORD, Conn.--(BUSINESS WIRE)--Sept. 12, 1996--Clean Diesel Technologies Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CDTI CDTI Centro Para el Desarrollo Tecnológico Industrial (Spain)
CDTI Cockpit Display of Traffic Information
CDTI Common rail Diesel Turbo Injection
CDTI Commercial Driver Training Institute (Pakistan) 
), announced today that it has entered into an agreement with Manchester, UK-based Holt Lloyd International Ltd., a leading supplier of automotive after-market additives, wherein Holt Lloyd will market Clean Diesel Technologies' Platinum Plus(R) fuel catalyst for diesel vehicles in Europe and the Far East. This agreement is the first industry marketing agreement for the company's Platinum Plus technology.

Developed and patented by Clean Diesel Technologies, Platinum Plus is a new catalyst which can be used in existing diesel vehicles. With Platinum Plus, platinum is introduced into the fuel in soluble form as a fuel additive. It works by coating the inside of an engine's combustion chambers Combustion chamber

The space at the head end of an internal combustion engine cylinder where most of the combustion takes place. See Combustion
 with platinum and continually replenishing the platinum coating, resulting in improved combustion, reduced emissions and improved fuel economy.

Clean Diesel Technologies president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Jeremy D. Peter-Hoblyn commented, "We expect to market Platinum Plus in several different market sectors. The relationship with Holt Lloyd is our first marketing agreement and it addresses the after-market sector. Under the terms of our agreement, Holt Lloyd will introduce Platinum Plus to the international after-market under their well-known "REDEX(R)" and "HOLTS(R)" trademarks.

"Other sectors in which we expect to market Platinum Plus," he added, "are the premium diesel market through oil marketing companies and the new low-emissions engine market, where we expect our technology to be incorporated in emissions control Emissions control may refer to:
  • EMCON, a military state of readiness.
  • Automobile emissions control
  • Power Station Emissions Control
 systems for several types of new engines. Joint test programs in each of these important market sectors are in progress.

"Originally we predicted that commercial sales of Platinum Plus would start in 1997," Peter-Hoblyn said. "We have made excellent progress in our test programs this year, and are now a little ahead of our initial expectations."

Clean Diesel Technologies Inc. is a development-stage company with patent-protected products that reduce emissions from diesel engines while simultaneously improving fuel economy and power. The company's R&D efforts and products are grouped into two categories: Platinum Fuel Catalysts (PFCs) and Nitrogen oxide Noun 1. nitrogen oxide - any of several oxides of nitrogen formed by the action of nitric acid on oxidizable materials; present in car exhausts
pollutant - waste matter that contaminates the water or air or soil
 (NOx) Reduction Systems.

Note: "Platinum Plus(R)" is the registered trademark of Clean Diesel Technologies Inc. "REDEX(R)" and "HOLTS(R)" are the registered trademarks of Holt LLoyd International Ltd.

CONTACT: Clean Diesel Technologies

James Valentine James Valentine is a name shared by a number of notable individuals.
  • James Valentine, American contemporary musician and guitarist of Maroon 5
  • James W. Valentine, American paleobiologist
  • James Valentine, Australian writer, radio/TV presenter and musician
 

Scott Schecter

203/327-7050

or

Allen & Caron Inc./South Coast Communications

Michael A. Hardesty (investor relations Investor relations

The process by which the corporation communicates with its investors.
)

212/698-1360

or

Owen Daley (media)

714/252-8440
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 12, 1996
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