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Classmates.com Taps PerfectMatch.com as Relationship Channel Partner.


SEATTLE Seattle (sēăt`əl), city (1990 pop. 516,259), seat of King co., W Wash., built on seven hills, between Elliott Bay of Puget Sound and Lake Washington; inc. 1869.  -- Partnership Gives 38 Million Classmates.com This article is about the social network service. For other uses, see Classmates

Classmates.com is a social network service created in 1995[1] by Randy Conrads who founded Classmates Online, Inc[2].
 Members Access to PerfectMatch.com and the Opportunity for the Relationship of a Lifetime

PerfectMatch.com (www.perfectmatch.com), the premiere online relationship destination, today announced its partnership with Classmates.com (www.classmates.com), a leading online community where 38 million members find, connect and stay in touch with friends and acquaintances from school, work and the military. The partnership provides Classmates.com members the opportunity to experience compatibility, love and relationships through PerfectMatch.com.

The partnership also signals the ongoing evolution of online dating. While casual dating A form of dating in which both parties are free to date other individuals. Casual dating involves no commitment from either party to remain monogamous, nor is there any expectation in terms of frequency.  sites target a younger audience, many consumers and online dating veterans are hungry for a service that enables them to contact and have access to like-minded individuals, particularly members in their 30s and 40s who are searching for more meaningful and serious relationships.

"PerfectMatch.com is an ideal partner because they compliment Not to be confused with Complement.
Compliment may be
  • An expression of praise, congratulation or encouragement.
  • A misspelling for complement, meaning something which makes the original object complete.
 Classmates Classmates can refer to either:
  • Classmates.com, a social networking website.
  • Classmates (film), a 2006 Malayalam blockbuster directed by Lal Jose, starring Prithviraj, Jayasurya, Indragith, Sunil, Jagathy, Kavya Madhavan, Balachandra Menon, ...
.com's services which enable our members to find, connect and stay in touch with friends and acquaintances," said Paul Keller, senior vice president of product development and sales for Classmates.com. "Now our members also have the opportunity to experience new relationships, compatibility and love through PerfectMatch.com."

The PerfectMatch.com management team pioneered online dating by founding and growing Kiss.com and Udate.com, two original online dating sites that grew to more than 7 million members leading up to its sale to Match.com (Nasdaq: IACI IACI Idaho Association of Commerce & Industry
IACI International Association for Craniofacial Identification
IACI Iran Aircraft Industries
). Kiss.com was the first dating Web site to collaborate with Classmates.com in 2000. CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Duane Dahl dahl  
n.
1. See pigeon pea.

2. or dal A thick creamy East Indian stew made with lentils or other legumes, onions, and various spices.
 and his management team are now leading the evolution of the online relationship market with PerfectMatch.com by aggressively aligning a·lign  
v. a·ligned, a·lign·ing, a·ligns

v.tr.
1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb.
 the company with successful partners like Classmates.com and LIFETIME Television

"Partnering with Classmates.com through Kiss.com proved to be a win-win for both companies as well as mutual members," said Dahl, founder and CEO of PerfectMatch.com. "PerfectMatch.com has positioned itself at the forefront of the online relationship industry. Our overall objective is to strategically create a growing co-branding campaign with companies that can benefit from our expertise in this maturing field and our vast array of relationships. This union proves that the online dating market is evolving, and there is room for a dating partner and a relationship partner to address the short and long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 needs of businesses and members."

The agreement includes exclusive membership offers for Classmates.com and PerfectMatch.com members for offline promotion opportunities to further extend their co-branding campaign.

About PerfectMatch.com

PerfectMatch.com is the fastest-growing online relationship destination, dedicated to building relationships and providing members with best-in-class proprietary technology and unrivalled professional expertise to meet their "perfect match." Leveraging Duet, PerfectMatch.com's Total Compatibility System, members are provided with a unique matching method that utilizes a Myers Briggs-type indicator which enables people to search and find compatible mates based on personality types. Duet was co-created and is fully endorsed by leading relationship expert, Dr. Pepper Schwartz, PhD.

PerfectMatch.com is a subsidiary of MarketRange, Inc(TM) (www.MarketRange.com) which creates and manages subscription based online lifestyle and entertainment communities including PerfectMatch.com(TM), dataDate.com(TM) and TalentMatch.com(TM).
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 12, 2004
Words:525
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