Classified Intelligence Reports: Newspaper Advertising Won't Be Realtors' First Choice Much Longer.ALTAMONTE SPRINGS Al·ta·monte Springs A city of east-central Florida, a residential suburb of Orlando. Population: 40,900. , Fla. -- Looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. Cost-Effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. Alternatives, Realtors are Moving to Free-Classifieds Site Like Craigslist and Google Base This article or section contains information about computer software currently in development. The content may change as the software development progresses. Real estate agents are actively using free-classified sites like Craigslist and Google Base and are planning to steadily reduce their advertising in newspapers, a new report from Classified Intelligence shows. More than half the real estate agents (51 percent) who participated in a Classified Intelligence survey said they were advertising on free classified sites. Many said they plan to cut their newspaper advertising because it is no longer necessary. "Print publications are no help," one Realtor told CI. "The Web provides more information to the customer and less wasted phone calls....It's the only way to go. I think in five years, 95 percent of my advertising will be done on the Internet." The 74-page report, "Real Estate Advertising 2006," reviews spending by Realtors in print niche publications and newspapers; direct marketing; local newspaper Web sites, and national and local real estate sites. "The trend is clear: Real estate advertisers are looking to reduce their spending in print, and move to other media, including online and direct-marketing techniques," said Peter M. Zollman, founding principal of Classified Intelligence. "While this has been a banner year for real estate advertising in U.S. newspapers, there's a cliff ahead -- and newspapers are already beginning to see a significant fall-off in real estate revenue." Real estate advertisers spent $4.6 billion in U.S. daily newspapers in 2005, up 9.9 percent from 2004, the Newspaper Association of America The Newspaper Association of America is a United States trade association that represents the country's largest daily newspapers and provides services including market research, technology education and support, minority hiring and representing publishers in Washington, D.C. reports. The category showed substantial increase in Q1 of 2006, but newspapers and newspaper companies have reported sharp declines during Q2. The Classified Intelligence report was based on a survey of more than 100 real estate agents conducted in conjunction with RealtyTimes.com, a leading industry news site. It also includes a panel of nine global experts on real estate, including Dave Liniger, chairman of Re/Max; Sam Sebastian, director / classifieds and local for Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). ; Simon Baker, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of RealEstate.com.au in Australia, and Tim Fagan, president of real estate for Classified Ventures. The panel discusses specific strategies that real estate ad publishers -- whether newspapers, dot-coms or others -- can use to improve their revenue and services. The report provides overviews of the real estate industry in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Australia, Canada, China, India, Northern Europe and the United Kingdom. It is available for $499 at http://www.classifiedintelligence.com. Reporters may request complete copies for editorial use at 407-788-2780 or through the Web site. About Classified Intelligence, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Classified Intelligence LLC is the world's leading consultancy in the field of classified advertising. It provides strategic and tactical support to leading media companies, dot-coms and technology providers. It publishes a continuous advisory service, "Classified Intelligence Report," which is considered the "bible of the classified advertising industry." Founded in 1998, it is based in Altamonte Springs, Florida Altamonte Springs is a city in Seminole County, Florida, United States. A northern suburb of Orlando, Florida. The city's name is Spanish for "high hill." [1] The population was 41,200 at the 2000 census. According to the 2006 U.S. . For more information, see ClassifiedIntelligence.com or call 407-788-2780. For interviews or more information contact: Classified Intelligence Founding Principal Peter M. Zollman, 407-788-2780 or 321-356-3182, pzollman@classifiedintelligence.com Note to Editors: Peter M. Zollman of Classified Intelligence is available for interviews. |
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