Classified Concepts Latest Program Boosts Newspaper Auto Ad Revenue.SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif. -- Map-based solutions provider and classified innovator Classified Concepts has recently launched its latest program, the Automotive Directory Program. In conjunction with Cars.com and McClatchy newspaper the San Luis Obispo San Luis Obispo (săn l  `ĭs ōbĭs`pō), city (1990 pop. 41,958), seat of San Luis Obispo co., S Calif., near San Luis Obispo Bay; inc. 1856. Tribune, Classified
Concepts has taken a new approach to automotive listings by reverse
publishing Cars.com's database in an easy-to-read layout for
newspapers that displays photos, dealer/seller information, and a
corresponding auto dealer map. The result is a dynamic automotive
section that attracts readers and advertisers and allows newspapers to
compete with weekly automotive magazines like the Auto Trader For the independent US based company, see .Auto Trader is an automotive sales website and automotive classified magazine in the UK that is owned by the Trader Media Group. It began as a print publication in 1977. and Trade Express for valuable advertising revenue. "The response from dealers and readers alike has been phenomenal," says Cheryl Cuming, Director of Advertising for the San Luis Obispo Tribune. "Readers have commented that the information is better organized and easier to read when compared to the other used car publications currently in our market. We have seen a 15-20% increase in monthly auto ad revenue as a direct result of our new section." The newspaper has even created its own sponsorship program with dealer opt-ins and, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Cuming, "Almost 60% of the county's dealers got involved after the first week." Newspapers also benefit from the ease of implementing this new program. Similar to their other Locator LOCATOR, civil law. He who leases or lets a thing to hire to another. His duties are, 1st. To deliver to the hirer the thing hired, that he may use it. 2d. To guaranty to the hirer the free enjoyment of it. 3d. Map Programs, Classified Concepts promises a quick turnaround time (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. and delivers a multi-page digital document that can easily be placed into a newspaper's existing layout. Because Classified Concepts receives a listing directly from Cars.com, there is no added work for newspapers. In addition to the layout, Classified Concepts provides an online map with auto dealer information, driving directions, and a listing of used cars per auto dealer. For more information on the Automotive Directory Program and other Classified Concepts Programs, please contact Peter Sproul, National Sales Manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → , at 866-685-3100 or peter@maps.com. About Classified Concepts Formed in 2003, Classified Concepts is the New Media division of Maps.com. Classified Concepts was formed to help newspaper and television stations generate revenue with innovative new programs and currently runs over 100 weekly programs in more than 60 newspapers across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. About Maps.com Founded in 1991, Santa Barbara-based Maps.com is the industry's most comprehensive mapping services company with offerings in the business, consumer, and education marketplaces. Whether it's creating a regional wall map or planning a multi-stop travel route online, Maps.com strives to meet the mapping needs of today's digital era. Today, over 2 million monthly visitors, 8,500 U.S. Schools, and both small and large companies, such as Lowe's Home Improvement, Nextel, UniversalMap Enterprises and AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. currently benefit from Maps.com's vast service offerings. For more information, visit www.maps.com. Copyright [c] Maps.com 2006 |
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