Classified Advertising Accounts for 38% of Online Newspaper Traffic, E&P Survey Reveals.NEW YORK--(BUSINESS WIRE)--Aug. 16, 1999-- Of 63,000 online newspaper readers, 38% cited online classifieds as their target destination, ranking just below national news at 39%, in a recent study by The Editor & Publisher Company. "Newspapers without classified advertising online are missing a lucrative opportunity," said Marsha Stoltman, VP Marketing Relations/Research at E&P. However, Stoltman also noted that newspapers publishing classifieds online have yet to figure out how to make significant amounts of money from these ventures. E&P's Online Classifieds Industry Symposium symposium In ancient Greece, an aristocratic banquet at which men met to discuss philosophical and political issues and recite poetry. It began as a warrior feast. Rooms were designed specifically for the proceedings. , September September: see month. 12-14 examines business models for turning these opportunities into profits. Symposium details available at www.mediainfo.com, or by calling 212/675-4380, ext. 503. |
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