Classical pays off for KKGO-FM after it gives up all that jazz.Classical pays off for KKGO-FM KKGO-FM is a commercial radio station located in Los Angeles, California, broadcasting on 105.1 FM. KKGO airs a country music format, branded as "Go Country 105". History KKGO-FM signed on in February of 1959, airing a traditional jazz music format until 1989. after it gives up all that jazz Six months after Saul Levine changed the format of KKGO-FM (105.1) from jazz to classical, he can sit back and gloat. His audience has grown from 300,000 people a week to 450,000. "What he did is almost miraculous mi·rac·u·lous adj. 1. Of the nature of a miracle; preternatural. 2. So astounding as to suggest a miracle; phenomenal: a miraculous recovery; a miraculous escape. 3. , since usually after a change in format there is a precipitous drop in audience which takes a long time to rebuild," said KKGO disc jockey disc jockey (DJ) Person who plays recorded music on radio or television or at a nightclub or other live venue. Disc jockey programs became the economic base of many radio stations in the U.S. after World War II. Rich Capparela. Levine, of course, was given an assist by the departure of KFAC from the classical scene. He decided to change formats to fill a void left by KFAC. Hailed as a savior by classical fans, who in sack-loads of letters have expressed their gratitude Gratitude agrimony traditional symbol for gratitude. [Flower Symbolism: Flora Symbolica, 172] Androcles because he had once extracted a thorn from its paw, the lion refrained from attacking Androcles in the arena. [Rom. Lit. , Levine is branded as a traitor TRAITOR, crimes. One guilty of treason. 2. The punishment of a traitor is death. by some jazz aficionados. Jazz lovers feel abandoned, although KKGO's AM frequency continues to broadcast jazz. Levine said he is not about to lose sleep over this, noting that he never once received a thank you from a jazz listener. Moreover, the change in format has lined Levine's pocket. Along with the growth of its audience, KKGO's revenues have climbed 50 percent, he said. KKGO is not Levine's first venture in classical music. The station, founded in 1959, had a classical format during its first year of operation. Levine, a pioneer in FM broadcasting FM broadcasting is a broadcast technology invented by Edwin Howard Armstrong that uses frequency modulation (FM) to provide high-fidelity sound over broadcast radio.
Since starting KKGO, Levine has picked up FM stations in Monterey and Honolulu. The Monterey station also has a classical format. |
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