Classic RolleiFlex Camera Goes Small and Digital; Just 3-Inches High, the New RolleiFlex MiniDigi Has the Look and Feel of the Original Twin Reflex Camera.CONCORD, Calif. -- Two lenses, one above the other. The hand crank lever. The shutter (1) An opaque window that is moved in one direction to let light in and in another to close off the light. In fixed-lens cameras, one shutter often suffices for aperture and speed. release. The hooded hood·ed adj. 1. Covered with or having a hood. 2. Shaped like a hood, cowl, or similar covering. 3. Zoology a. Having coloration or a crest suggesting a hood. b. viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. . The exposure meter. The coal-black casing. And the RolleiFlex(TM) logo. They're all part of a new Rollei camera that will hit the U.S. market in November. What's different from the original, a classic that has attracted the world's top photographers from its introduction in 1929 to this day, is that it's much smaller and digital. Much as auto manufacturers who have applied modern technologies to classic designs, such as the Jaguar "S"series, the new RolleiFlex MiniDigi has the look and feel of the original, but easily fits in the palm of your hand or pocket. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , it's a camera with features that are not only nostalgic, but also unique in the digital world. Take the hand crank. Like its parent, the hand crank is an integral part of the camera, but instead of advancing film (which it obviously doesn't have), the Rollei MiniDigi's crank prepares the camera for the next shot. Another unique feature is the classic pop-up hood and viewfinder. The hood means no stray light gets in the way. The hood also provides a quick finder finder, in law. Ordinarily the finder of lost property is entitled to retain it against anyone except the owner. It is larceny, however, for the finder to keep the property if he knows or can easily determine who owns it. function since it can fold down to allow "see through" quick framing. Still another nostalgic design feature that has modern applications is the square format. The square format means no shutter opportunities or valuable seconds are lost having to choose between horizontal or vertical position. You simply look downward into the viewfinder at waist level, aim, and then shoot from the waist. This results in minimal "camera fright' for portraits or taking pictures of babies or animals because the eyes of the photographer and the person don't meet. In addition, the square format doesn't force the photographer to choose between landscapes or portraits orientation. Besides the features unique to RolleiFlex, the MiniDigi incorporates digital camera technology -- SD memory cards, white balance, fast shutter speeds In a still camera, the length of time that the shutter is open, exposing the film (analog) or CCD or CMOS sensor (digital) to light for a single image. In a camcorder, the shutter speed is the frame speed; for example, 24, 30 or 60 frames per second (fps). See exposure and shutter lag. , 2-megapixel sensor, LCD monitor A flat panel display that uses liquid crystals. Although laptops have used LCDs as their flat panel technology almost exclusively, LCD is also the most popular for flat panel desktop monitors. Toward the end of 2003, sales of LCD displays for desktops overtook CRTs for the first time. , etc. However, it's not intended to be a full-featured digital camera. "While the MiniDigi, because of its size, doesn't have some features like USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. or flash, it does have a unique, retro [Latin, Back; backward; behind.] A prefix used to designate a prior condition or time. styling that will likely appeal to camera buffs and consumers who want something classic, original, fun, and extremely portable," stated Dick Dischler, who is in charge of US distribution for Rollei Logistics. "The MiniDigi has really taken off in Japan where the first reaction is often 'this is really cool.'" The new Rollei will begin shipping in early November and be available through specialty retailers. Pricing is expected to be in the $350.00 range. For more information, contact: www.rollei.jp/e/ or rolleilogistics@rollei.jp. About Rollei Logistics Rollei Logistics based in Tokyo, is under contract with Rollei Fototechnic GmbH Germany to manufacture the Rollei Mini Digi in Japan and to distribute the camera in the U.S. The original Rollei 6x6cm was first developed in Germany by Rollei Fototechnic, and has been in continuous production since that date. The classic Rollei has established itself as one of the leading cameras for top photographers. |
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