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Claro Launches Multisite Web Initiative with Vignette Solutions; Brazil's Leading Mobile Phone Company Builds on Previous Success With Vignette To Unite Five Major Carriers.


Business Editors/High-Tech Writers

AUSTIN, Texas--(BUSINESS WIRE)--March 30, 2004

Vignette Vignette

A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible.
 Corp. (Nasdaq:VIGN VIGN Vignette Corporation (stock abbreviation, AMEX) ) today announced that Claro, Brazil's second-largest mobile phone company, has completed the relaunch Relaunch can refer to several things:
  • , a series of novels set in the Star Trek universe
  • Relaunch (process), is a marketing process in which a brand or product (such as a magazine or a car) is relaunched
 of a comprehensive Web initiative in record time thanks to Vignette(R) Content Management and Vignette Portal solutions. In just two and a half months, Claro rolled out new intranet, extranet and Internet sites all using Vignette's content management and portal solutions. The company's use of a unified content system minimizes the costs of maintaining multiple sites and drives organizational efficiency by helping to ensure that information is consistent across all online properties.

The project extended a current Vignette deployment, integrating with Claro's customer relationship management system, billing application and other enterprise applications, to provide multiple content-rich portals. Claro's intranet provides personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 content for the company's employees and call center agents. The extranet facilitates dynamic, two-way communication Two-way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are:
  • In-person communication
  • Telephone conversations
  • Amateur, CB or FRS radio contacts
  • Computer networks . See back-channel.
 with Claro's reseller community. Vignette also helps Claro provide a consistent brand look and feel across the distinct sites of five communication conglomerates, effectively managing the company's brand and offering customers current, consistent information.

"Considering our business needs and our vision for developing highly trafficked intranet, Internet and extranet channels, we selected Vignette based on its proven performance in previous deployments," said Moises Lachman, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 at Claro.

The ability to easily develop functionality on top of the Vignette content framework was key in Claro's selection of Vignette solutions. In addition, Vignette's commitment to the project was critical in rolling out multiple sites in minimal time. Vignette Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  partnered with Claro's IT department to plan and implement the Web strategy.

"Claro presented us with a challenge to plan and implement a complex initiative against a tight deadline. Vignette was able to meet and exceed Claro's requirements and the project has been an overwhelming success," said Patti Jones, senior vice president of worldwide sales and distribution at Vignette.

Vignette continues to extend its global presence through successes with leading companies such as Claro. "With large, complex initiatives such as Claro's, Vignette demonstrates its content management leadership in Brazil," said Ivamar Sousa, country manager for Brazil at Vignette.

About Claro

Claro has over 8.8 million customers in Brazil, resulting from the pooling of the carriers ATL (Active Template Library) A set of software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects. Stemming from the standard template library (STL) that comes with C++ compilers, ATL includes an object wizard that sets up , Tess, Claro Digital, Americel, BCP BCP Best Current Practice(s)
BCP Business Continuity Planning
BCP Business Continuity Plan
BCP Book of Common Prayer
BCP Banco Comercial Português
BCP Bureau of Consumer Protection (US Federal Trade Commission) 
 Nordeste and BCP Sao Paulo. Staring its operations in Parana, Santa Catarina Santa Catarina (sän`tə kətərē`nə), state (1996 pop. 4,865,090), 37,060 sq mi (95,985 sq km), S Brazil. The capital is Florianópolis. , Sergipe and Bahia states, Claro reaches 20 states and the Federal District, covering an area with 140 million inhabitants
:This article is about the video game. For Inhabitants of housing, see Residency
Inhabitants is an independently developed commercial puzzle game created by S+F Software. Details
The game is based loosely on the concepts from SameGame.
 (84% of the overall population). Please find more information at the Web site www.claro.com.br.

About Vignette

Vignette's software and expertise help organizations harness the power of information and the Web for measurable improvements in business efficiency. As the efficiency experts, Vignette (Nasdaq:VIGN) helps organizations increase productivity, reduce costs, improve user experiences and manage risk. Vignette's intranet, extranet and Internet solutions incorporate portal, integration, enterprise content management and collaboration capabilities that can rapidly deliver unique advantages through an open, scalable and adaptable architecture that integrates with legacy systems. Vignette is headquartered in Austin, Texas, with local operations worldwide. Visit http://www.vignette.com/ to see how Vignette customers achieve measurable improvements in business efficiency and to find out why more companies prefer Vignette.

FORWARD-LOOKING STATEMENTS forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 

The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Claro's success with Vignette's products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company's reports filed from time to time with the Securities and Exchange Commission.

Vignette, the V Logo, e:fficiency, and e:fficiency experts are trademarks or registered trademarks of Vignette Corp. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries.

All other names are the trademarks or registered trademarks of their respective companies.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 30, 2004
Words:737
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