Clarkston-Potomac Introduces Electronic Commerce Solutions Practice for the Mid Market.

ATLANTA--(BUSINESS WIRE)--May 18, 1999--

Consulting firm's new practice helps companies achieve

innovation and business results through new technology

Clarkston-Potomac, a full-service business and technology consulting firm, announced today the formation of its Electronic Commerce Solutions (ECS) Practice. ECS is designed to help mid-market clients harness the tremendous potential of the Internet to gain market share, improve their bottom line, and to be leaders in the evolution of their industries.

"Most organizations are well aware of the Internet's ability to automate business processes, but few comprehend the reality that the Internet is transforming their industries," says Bruce Weber, managing partner of the ECS Practice.

An offshoot of Clarkston-Potomac's Strategic IT Planning (SITP) Practice, the ECS Practice was created to help clients develop e-commerce strategies that are aligned with the organizations' business plans. Through its SITP Practice, Clarkston-Potomac has been helping middle market companies develop strategies to prioritize and plan e-commerce initiatives. Clarkston-Potomac will continue to help clients take a strategic approach to introducing e-commerce technologies into their organizations.

However, the firm will now offer executive level e-commerce workshops to help corporate leaders better understand what e-commerce means to their industries and their companies. Clarkston-Potomac will also provide technology selection and implementation services focused on business-to-business and business-to-consumer solutions.

These service offerings were developed to help clients select the appropriate technologies and partners to build innovative solutions, while assisting them with the rapid implementation of these process transformations. The ECS Practice will continue to build on Clarkston-Potomac's unique approach that blends expertise in industry, business process, change management and technologies with a long track record of implementation success.

"E-Commerce is not simply about technology, it is about innovation and, in many cases, revolution," Weber says. "In every industry there will be a few companies that aggressively leverage new technologies not merely to automate business process, but to transform their industry. Other organizations will see their market shares disappear overnight due to complacency or their inability to act. The goal of the ECS Practice is to help our clients develop and implement e-commerce strategies and solutions that enable them to lead the transformation of their industries while gaining and sustaining a competitive advantage."

About Clarkston-Potomac

Clarkston-Potomac is a global business and technology consulting firm that provides full-service information technology planning, project management and implementation services to mid-sized companies. The firm combines the expertise of a larger consulting organization with the agility of a smaller one to deliver cost-effective, personalized service and the right mix of functional and technical expertise. Through a partnership approach, Clarkston Potomac empowers clients with the knowledge to become self-sufficient with their new system. For more information, visit Clarkston-Potomac's World Wide Web site at www.clarkstonpotomac.com