Clarkson U. Taps Ad Agency Partner as Marketing Director.POTSDAM, N.Y.--(BUSINESS WIRE)--Oct. 4, 1999-- Clarkson University Clarkson participates in student exchange programs with many schools in Europe and Australia. One example is the University of Leicester in the UK where students who are studying engineering come to Clarkson for a year as part of one of the exchange programs. President Denny Brown Dennis "Denny" Brown is an American retired professional wrestler. Career Brown debuted in 1980 in NWA Jim Crockett Promotions as "Downtown" Denny Brown. After wrestling as a jobber for several years, Brown won the vacant NWA World Junior Heavyweight Championship has announced the appointment of Christopher Ritter rit·ter n. pl. ritter A knight. [German, from Middle High German riter, from Middle Dutch ridder, from r as director of University Marketing. In this newly created position, Ritter will lead a concentrated effort to raise the University's profile through a strategic marketing initiative. "We are delighted that Chris has accepted the challenge of crafting a long-term marketing and communications strategy that will steadily raise the institution's visibility with a wide range of audiences," said President Brown. "Ultimately, his effort will translate into broader and deeper support for Clarkson at every level, from student and faculty recruiting through fundraising." Since 1994, Ritter has been a partner with Eric Mower and Associates Inc., of Syracuse, N.Y., the largest marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agency in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of State outside of Manhattan, with offices in Buffalo, Rochester, Syracuse, and Albany. "Chris brings a combination of successful experiences in marketing, research planning, and communications management Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an in industries as diverse as higher education, health care, energy and retail that will be valuable in broadening Clarkson's marketing approach," said President Brown. Ritter's development of integrated marketing strategies includes a recent effort for a higher education institution that helped boost first-year student enrollment by 30 percent. The senior cabinet-level position reports directly to the president. "Our strategic marketing effort will have the highest priority," said President Brown. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion