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Clarke American and Greer Group Form Strategic Alliance.


Business Editors

SAN ANTONIO--(BUSINESS WIRE)--June 5, 2001

New Program Enhances Credit Union Web Sites with Business Customers

Clarke Clarke   , Arthur Charles Born 1917.

British writer, scientist, and underwater explorer noted for his stories of space exploration. His works include 2001: A Space Odyssey (1968).
 American, a provider of checks and related products and services for credit unions, and Greer Group, an Internet content provider See content provider. , have entered into an alliance to offer WebContent Solutions to credit unions.

The alliance brings high quality Web content, including feature articles and appropriate links, into reach financially for thousands of partnering credit unions.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Clarke American officials, many credit unions experience difficulty finding the necessary resources required to effectively maintain their Web sites and continually con·tin·u·al  
adj.
1. Recurring regularly or frequently: the continual need to pay the mortgage.

2.
 provide updated information. Often it is too costly or too difficult to develop the content in-house In-house

In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm.
. Clarke American's WebContent Solutions helps credit unions transform their Web site into a powerful marketing tool by providing informational content, access to personal finance and online calculators. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
 states that high quality content is the number one factor driving repeat visitors to Web sites.

Clarke American's WebContent Solutions will support Web site content with a proprietary publishing platform. Articles on business and personal finance, as well as financial calculators, are automatically selected from libraries and updated every two weeks on the site created for each credit union. No additional hardware or software is required to implement WebContent Solutions.

Don Dolan, vice president and general manager of Clarke American's Credit Union Division, said, "The ease of implementation, low subscription cost and satisfaction guarantee make WebContent Solutions a unique offering for credit unions. This alliance should prove to be very beneficial for our partners and gives them a resource they never had in the past. We believe it is a true win-win situation."

WebContent Solutions have been offered through Clarke American's Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 site, www.clarkeamerican.com, since January of 2001.

About Clarke American

Clarke American Checks, Inc., headquartered in San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. , is one of the largest specialty printers of financial institution checks in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Since 1975, Clarke American has been helping credit unions increase member satisfaction, reduce operating costs operating costs nplgastos mpl operacionales  and gain primary financial institution status. Producing more than 11 billion checks per year, Clarke American has an unmatched 99.92 percent printing accuracy rate in the industry.

Clarke American's unique services include InTouch(R) Messaging and ServiceLine Plus(SM). InTouch digital printing technology can be used to send a general introduction message about new products and services, announce branch openings or make a targeted offer to a specific member. ServiceLine Plus is a service offered to partnering credit unions and was developed as part of Clarke American's service innovations to facilitate the check reorder re·or·der  
v. re·or·dered, re·or·der·ing, re·or·ders

v.tr.
1. To order (the same goods) again.

2. To straighten out or put in order again.

3. To rearrange.

v.
 and inquiry process.

For additional information about Clarke American's Credit Union products and services, contact Donald J. Dolan at don_j_dolan@clarkeamerican.com or 210.690.6485. Visit its Internet site at www.creditunion.clarkeamerican.com or www.clarkeamerican.com.

About Greer Group

The Greer Group is an Internet content provider that creates, aggregates and distributes high quality Web content. The company, privately owned and founded by Michael R. Greer in 1991, specializes in the small business market, helping clients identify, target, communicate and sell to business owners and managers.

The Greer Group provides content services to major financial institutions, community banks, professional service firms, Chambers of Commerce and any industry that sells to business owners.

For more information, call 800.285.7990 or 440.892.0722, or write 29550 Detroit Rd. #101, Cleveland, OH 44145. Visit its Web site at www.greergroup.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 5, 2001
Words:573
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