Clarke American Credit Union Division Debuts Tropical Theme Web Site.

Business Editors &Banking/Technology Writers

SAN ANTONIO, Texas--(BUSINESS WIRE)--Feb. 9, 2000

Easy Navigation for Credit Union and their Members

Clarke American, the fastest growing provider of checks and related products and services, announced the launch of its new credit union Web site. Designed exclusively for credit unions and their members, the site provides helpful information about products and services available to serve their needs. The site can be found at http://creditunions.clarkeamerican.com or by accessing the Clarke American home page at www.clarkeamerican.com and selecting the category &uot;Credit Unions.&uot;

Entering the Clarke American Web site takes visitors on a journey through a tropical paradise that encompasses a &uot;member isle,&uot; a &uot;credit union isle&uot; and a &uot;Clarke American isle.&uot; Joined by bridges, these isles demonstrate that Clarke American, the credit union and its members are all connected and in synch with one another.

According to Brad Wheeless, vice president and general manager of Clarke American's Credit Union Division, &uot;our main objective in launching the credit union exclusive Web site was to provide our partners and their members with valuable information about the products and services Clarke American has available to serve their needs.

We sought to develop a Web site that would link to the Clarke American corporate site, yet position our division's unique niche (credit unions),&uot; Wheeless continued, &uot;and we wanted to communicate the advantages of partnering with Clarke American. It was also critically important that the site be visually appealing, while clearly delineating the growth, solutions and technology advantages provided by the Credit Union Division.&uot;

The new Web site features the complete line of check products and related information in an easy-to-navigate fashion. The check products are featured in the same lifestyle format that can be found in the company's recently enhanced trifold check. Reorder No Change, a service that enables partnering credit unions' members to place check reorders requiring no personalization changes in a secure environment via the Internet, can also be found on the products page of the new Web site. Also included are recent company announcements, security information and a way to contact Clarke American in a confidential manner.

About Clarke American

Clarke American Checks, Inc., headquartered in San Antonio, is one of the largest specialty printers of financial institution checks in the United States. Since 1975, Clarke American has been helping credit unions increase member satisfaction, reduce operating costs and gain primary financial institution status. Producing more than 8.5 billion checks per year, Clarke American has an unmatched 99.92 percent printing accuracy rate in the industry.

Clarke American's unique services include InTouch(R) Messaging and ServiceLine PlusSM. InTouch digital printing technology can be used to send a general introduction message about new products and services, announce branch openings or make a targeted offer to a specific member. ServiceLine Plus is a service offered to partnering credit unions, and was developed as part of Clarke American's service innovations to facilitate the check reorder and inquiry process.

For additional information about Clarke American's Credit Union products and services, contact Julie Faulkner, director of marketing at [phone], write 10931 Laureate Drive, San Antonio, Texas 78249 or email [e-mail]. Visit its Internet site at http://creditunion.clarkeamerican.com or www.clarkeamerican.com.