Clarke American Assists Ralphs FCU with Successful Marketing Campaign.Business Editors SAN ANTONIO--(BUSINESS WIRE)--Aug. 16, 2000 ServiceLine Plus(SM) Marketing Kit Provides Creative Services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
Worth $15,000 Clarke American, the fastest growing provider of checks and related products and services, announced that Los Angeles-based Ralphs Federal Credit Union, with 19,000 members, has successfully implemented ServiceLine Plus(SM) with the help of a complete marketing kit provided by Clarke American. ServiceLine Plus allows credit union members to reorder re·or·der v. re·or·dered, re·or·der·ing, re·or·ders v.tr. 1. To order (the same goods) again. 2. To straighten out or put in order again. 3. To rearrange. v. checks 24-hours-a-day, seven-days-a-week. The ServiceLine Plus marketing kit gave Ralphs FCU FCU Federal Credit Union FCU Florida Credit Union FCU Fan Coil Unit FCU Fuel Control Unit FCU Flight Control Unit FCU Flexor Carpi Ulnaris FCU Familial Cold Urticaria FCU Fire Control Unit FCU Fused Connection Unit FCU Flow Control Unit the necessary, cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. tools to implement a marketing program for ServiceLine Plus to its members. Clarke American provided $15,000 worth of creative materials and graphics in a convenient, user-friendly format. The marketing kit includes templates for a full-color postcard, a wallet-sized reminder card, a newsletter article, a full-color statement stuffer, a statement envelope overprint o·ver·print tr.v. o·ver·print·ed, o·ver·print·ing, o·ver·prints To imprint over with something more, especially to print over with another color. n. 1. A mark or impression made by overprinting. and an introductory letter that can be sent to members. The colors on the graphics provided can be changed to suit the credit union's needs, and each kit comes ready to use; all the financial institution needs to do is add its logo. All materials come on a PC-formatted and a MAC-formatted disk. A Ralph's spokesperson said, "For a credit union such as ours without a huge marketing budget, the ServiceLine Plus marketing kit was a very valuable tool. I appreciated the fact that we were able to pick and choose our graphics, change the colors and tailor A tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them. Although the term dates to the thirteenth century, tailor the program specifically for our needs. Even the printer I work with was very complimentary of the layout and designs that were provided." Ralphs FCU chose to start its marketing program with a preliminary direct mail campaign to checking account holders. This campaign included a cover letter and wallet-sized reminder card with the toll-free number for ServiceLine Plus printed on the front of the card and cross-selling opportunities for different checking accounts on the back. More than 6,000 pieces were mailed during the second month of the Ralphs FCU/Clarke American partnership. Ralphs also placed extra cards in the lobby, as well as distributed cards to information centers in stores where Ralphs credit union members are employed. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the financial institution, the result of the campaign was a ten percent increase in the number of check reorders placed through ServiceLine Plus. "This was a great success considering that most members are expected to make only one check reorder per year, and the implementation of the entire program required little time and effort. Clarke American created a well-thought out program that provided us with almost all aspects of the campaign," said a Ralphs spokesperson. Don Dolan, vice president and general manager Clarke American Credit Union Division said, "The ServiceLine Plus marketing kit exemplifies Clarke American's drive to provide efficient and innovative solutions that will make our partner's jobs easier. It is just one of the ways we stay one step ahead of our partner's business needs." In the near future, Ralphs FCU intends to expand its use of the Clarke American ServiceLine Plus marketing kit to include another promotion of the service and possibly posters for the credit union's lobby. About Ralphs Federal Credit Union Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Calif.-based Ralphs Federal Credit Union has served the employees of Ralphs grocery stores for 45 years. Ralphs is a full-service credit union offering a variety of products and services to members including Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the banking. For more information on this credit union visit its Web site at www.ralphsfcu.org, or call 1-800-433-RFCU. About Clarke American Clarke American Checks, Inc., headquartered in San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation). San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S. , is the fastest growing provider of checks and related products and services in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Since 1975, Clarke American has helped credit unions increase member satisfaction, reduce operating costs operating costs npl → gastos mpl operacionales , gain primary financial institution status and streamline the check ordering process. Producing more than 9.6 billion checks per year, Clarke American has an unmatched 99.92 percent printing accuracy rate in the industry. Clarke American's unique services include InTouch(R) Messaging and ServiceLine Plus(SM). InTouch digital printing technology can be used to send a general introduction message about new products and services, announce branch openings or make a targeted offer to a specific member. ServiceLine Plus is a service offered to partnering credit unions, and was developed as part of Clarke American's service innovations to facilitate the check reorder and inquiry process. For additional information about Clarke American's Credit Union products and services, contact Julie Faulkner, director of Marketing at (210) 697-6179, write 10931 Laureate lau·re·ate adj. 1. Worthy of the greatest honor or distinction: "The nation's pediatrician laureate is preparing to lay down his black bag" James Traub. 2. Drive, San Antonio, Texas 78249 or email julie_faulkner@caradon.com. Visit its Internet sites at http://creditunions.clarkeamerican.com or www.clarkeamerican.com. Media: For interview with a Ralphs FCU representative please call Michele Barnett at 678-781-7208 for appointment. |
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