Clarke & Company Launches Energy PR Practice.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Dec. 18, 2000 In recognition of its growing client base and longtime energy industry experience, Clarke & Company recently established a separate business practice specializing in energy communications and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Clarke's "Energy Communication Group" is focused on crafting and managing strategic communication programs for public and private energy businesses, particularly those affected by electric and gas utility restructuring issues. Boston-based Clarke & Company is the largest and oldest independent, full-service public relations firm in New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. . "Operating successfully in today's rapidly changing energy world requires more than traditional public relations," said Brian Delaney Brian Delaney, noted session drummer, was born in 1967 in St. Louis, Missouri. Brian attended Southwest Missouri State University, and the University of North Texas. Brian currently is the drummer in the newly-reunited New York Dolls. , Clarke & Company president. "The new energy market requires companies to practice strategic communications to achieve their business goals." Delaney said publicity alone is no longer a measure of success for energy businesses. "Reaching key stakeholders -- legislators, regulators, customers, shareholders, employees -- with timely, strategic messages is now imperative." Members of the Clarke & Company "Energy Communication Group" have managed successful public relations, public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , and crisis communication programs for numerous national and international energy companies. The team has worked with clients to influence the outcome of utility restructuring legislative and regulatory proceedings, expedite the permitting of new power generating plants and pipelines, shape a new competitive business culture among utility employees, and manage marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and branding strategies. "The energy industry is in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of a revolution," said David McDermitt, Clarke senior vice president and director of the energy group. "Energy businesses stand to benefit from communication experts who have a thorough understanding of the complex issues affecting the industry. We have assembled a preeminent team of experts with extensive experience in crafting and managing strategic communication programs for energy companies across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. ." Clarke's Energy Communication Group includes seasoned experts from utilities, the news media, government, and related professions. In addition to Clarke executives and advisers, the group includes Carl Gustin, former NSTAR NSTAR NASA Solar Electric Propulsion Technology Application Readiness senior vice president of corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . Opinion Dynamics, Inc., which has serviced more than 100 energy companies worldwide, will manage clients' opinion research needs. Clarke & Company has extensive experience working with investor-owned utilities, independent power producers, pipeline owners, equipment manufacturers and others. The firm's energy clients in recent years include Northeast Utilities Northeast Utilities (NU) is a publicly-traded, Fortune 500 energy company headquartered in Berlin, Connecticut, with several regulated subsidiaries offering retail electricity and natural gas service to more than 2 million customers in New England. , PG&E National Energy Group, Florida Power, NSTAR, Sithe Energies, Eastern Enterprise and numerous other national and international companies. Founded in 1977 and based in Boston, Clarke & Company is an independent, full-service public relations firm specializing in public affairs, crisis, and business-to-business communications. The firm's affiliation with WORLDCOM, a worldwide network of independent public relations firms, brings the group instantaneous knowledge of, and access to, most major markets around the globe. Clarke & Company is a unit of The Clarke Communication Group, a $70 million marketing communications partnership offering expertise in public relations, advertising, interactive, and direct mail. |
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