Clark, Kerry on Top in Study of Candidates' Web Sites.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Jan. 26, 2004 Despite the attention Howard Dean's Presidential campaign has drawn for its use of the Web, Dean is no longer setting the standard for campaign sites, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new report published Monday by user-experience firm Adaptive Path. Dean's site placed third among the nine Democratic presidential campaign sites in Adaptive Path's user-experience analysis. Only two sites -- Wesley Clark's and John Kerry's -- earned "Outstanding" overall ratings in the report. "Howard Dean Howard Brush Dean III (born November 17, 1948) is an American politician and physician from the U.S. state of Vermont, and currently the chairman of the Democratic National Committee, the central organ of the Democratic Party at the national level. may have been the first candidate to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the power of the Internet, but his competitors are showing themselves to be quick learners," says Adaptive Path partner Jesse James Garrett Jesse James Garrett is an information architect and founder of Adaptive Path, an information architecture and user experience firm. Garrett co-founded the Information Architecture Institute, and his essays have appeared in New Architect, Boxes and Arrows, and , author of the report. The report examines design strategies that make campaign sites work effectively for voters. It outlines dozens of best practices that Kerry, Clark, and others have put to work, such as highlighting key issues on the homepage, centralizing cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. endorsements, streamlining contribution forms, and calling voters to action. "Sites reflect the strengths and weaknesses of the organizations that create them, and this analysis revealed which campaigns have an overarching o·ver·arch·ing adj. 1. Forming an arch overhead or above: overarching branches. 2. Extending over or throughout: "I am not sure whether the missing ingredient . . . Web strategy and which are just imitating the competition," Garrett says. The report analyzes each site, outlines notable elements of the user experience, and provides six pages of best practice recommendations. It's part of Adaptive Path's new report series on clear solutions to common Web site problems. The report is available as a free download at http://www.adaptivepath.com/publications/reports/campaign/. Members of the press can request copies of the report by contacting Bryan Mason bryan@adaptivepath.com. About Adaptive Path Headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Adaptive Path is a user experience consulting, research, and training firm that has provided custom services to a range of clients, including Fortune 50 corporations, pure-Web startups, and established not-for-profit organizations. Adaptive Path partners include Lane Becker, Janice Fraser, Jesse James Garrett, Mike Kuniavsky, Peter Merholz, Jeffrey Veen, and Indi Young. |
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