Clarity Payment Solutions Powers the Rush Visa Card - a Prepaid Payment Solution Offered by UniRush Financial Services a Russell Simmons Company.Business Editors NEW YORK--(BUSINESS WIRE)--March 25, 2003 UniRush Utilizes Clarity's Advanced Payment Platform to Provide a Cost-Effective and Convenient Prepaid Electronic Payment Solution Clarity Payment Solutions, Inc., a leading developer of prepaid electronic payment solutions and processor of payment transactions for emerging and specialty markets, today announced that its payment platform powers the newly introduced Rush Prepaid Visa(R) Card, an innovative financial product offered by UniRush Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , a Russell Simmons Russell Simmons (born October 4 ,1957 in Queens, New York), is an American entrepreneur, the co-founder, with Rick Rubin, of the pioneering hip-hop label Def Jam, founder of another label, Russell Simmons Music Group, and creator of the clothing fashion line Phat Farm. venture. There are an estimated 48 million households in the US without traditional relationships with financial institutions. These consumers are routinely challenged with the high fees associated with maintaining a checking account or cashing their checks at check-cashing establishments. These individuals do not have the convenience afforded by a credit or debit card debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. , significantly limiting their ability to engage in activities such as staying at hotels, renting cars, buying online, and withdrawing cash at ATMs. Russell Simmons and UniRush recognized the need to provide this segment of the American population with a convenient and cost-effective payment solution. "We feel that all consumers deserve instant and equal access to their money without the inconvenience and excessive costs of cashing checks at traditional check-cashing establishments," said Russell Simmons, founder and chief executive officer of Rush Communications Rush Communications is the company owned by hip-hop pioneer Russell Simmons. He is also the founder. Rush Communications is one of the largest African American owned media firms in the United States. . "Clarity enables us to offer Rush Card users the equal access and low cost financial services our customers deserve." The Rush Card(R) is a prepaid debit card that provides individuals with a cost-effective and convenient method to access funds through the Visa network. Clarity provides UniRush with an end-to-end payment solution for the Rush Card that includes card issuance, transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. , fraud and risk management and complete administration and reporting capabilities. "We needed a payment solution that provides convenience and flexibility, as well the back-end administration and reporting tools necessary to manage a program of this magnitude," said Craig Marshall, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Rush Communications. "Clarity was able to provide us with an end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. ." "We are very excited to be working with Russell Simmons and UniRush," said Jonathan Weiner, president and chief operating officer of Clarity Payment Solutions. "As a leading developer of prepaid electronic payment solutions, Clarity was able to provide UniRush with an end-to-end solution that is entirely customized and cost-efficient." With the Rush Card, cardholders can access their funds by purchasing goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. at millions of merchants or through ATM's 24/7. Cardholders can cost-effectively reload (1) To load a program from disk into memory once again in order to run it. Reload is entirely different than reinstall. Reinstall means that you have to run the install program from a CD-ROM or floppy disk and perform the installation procedure over again. their Rush Card through payroll direct deposit or at thousands of offline locations. Moreover, cardholders can check their available balance and transactional history online and through a toll free number. About Clarity Payment Solutions Clarity Payment Solutions develops prepaid electronic payment solutions and processes payment transactions for emerging and specialty markets. The Company provides solutions for companies in numerous vertical markets that include incentives, consumer promotions, healthcare, insurance, unbanked, teen payments and payroll, transforming their legacy, paper-based payment processes into efficient and cost-effective electronic systems. The Company's proprietary payment processing platform supports multiple payment vehicles such as debit, stored value, chip and private label, and incorporates Internet-enabled and other technologies that are specifically designed to provide competitive advantages within each market. Clarity Payment Solutions is based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. with an office in Ohio. For more information visit www.claritycard.com. About UniRush Headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , UniRush LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is a joint venture between Rush Communications and Cincinnati-based Unifund Corporation, and was created to offer individuals who have been forced outside traditional banking institutions access to a unique array of financial services. Unifund has spent the last 20 years building a strong reputation within the institutional debt collection environment and Rush Communications has focused on building long lasting credible brands at the consumer level. Combining the resources of each company allows UniRush to effectively identify, market and deliver a compelling, user-friendly financial product, along with the expertise to develop long lasting relationships with cardholders. For more information on UniRush or Rush Card visit: www.rushcard.com. |
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