Clarity Medical Systems Announces Major Move Into Adult Eye Care Market; Company to Introduce New Technology Aimed at Revamping How Eye Exams Are Performed.PLEASANTON, Calif. -- Clarity Medical Systems, maker of advanced ophthalmology systems, announced that it plans to enter the lucrative market for adult eye care with a major new technology for evaluating, treating and documenting eye disease in the outpatient setting. Clarity's management outlined the company's plans during a presentation at Windhover's Medical Devices Summit, taking place this week in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . The adult eye care market is ripe for innovation. Today the common eye exam is performed in much the same way that it was 50 years ago. Doctors continue to use a large array of isolated, primarily analog devices Analog Devices (NYSE: ADI) is an American multinational producer of semiconductor devices. Analog specializes in ADC, DAC, MEMS, and DSP chips for consumer and industrial goods. Analog is presently designing circuits in the 65 nanometer to 3 µm process feature sizes range. , many of which were created in the early 20th century. Clarity believes that its new system, dubbed P2, will make those approaches obsolete. The technology is designed to provide a highly automated, integrated system to examine and treat the eye in the typical office setting. P2 combines capabilities for three-dimensional imaging, analysis, treatment and PACS-like data archiving all in a single platform, offering unprecedented functionality and ease-of-use. The result for practice management is improved efficiency, increased patient flow, reduced staff costs, and capture of more billable procedures, together with improved clinical care. Clarity foresees ready market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" for P2 because of the significant return on investment for the eyecare practitioner. In fact, doctors can begin generating incremental revenue over acquisition costs as early as the first month of operation. The economics and utility of the system are attractive not only for the ophthalmologist's office but also for the standard optometry optometry (ŏptŏm`ətrē), eye-care specialty concerned with eye examination, determination of visual abilities, diagnosis of eye diseases and conditions, and the prescription of lenses and other corrective measures. practice. "We see our new system as a disruptive technology A new technology that has a serious impact on the status quo and changes the way people have been dealing with something, perhaps for decades. Music CDs all but wiped out the phonograph industry within a few years, and digital cameras are destined to eliminate the film industry. with the potential to create a fundamental shift in office-based eye care in the same way that the introduction of MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. changed the landscape of radiological practice," said Keith L. Mullowney, Clarity's chief executive. "Given the enormous size of the worldwide outpatient ophthalmology market, P2 could easily become a hundred million dollar product line in the next 5 years." Clarity has already received U.S. regulatory clearance to market P2. The company will begin to roll out beta models of the system in the first half of 2007. Telemedicine Driving Growth in First Market Clarity's move into the adult sector comes as the company is strengthening its presence in pediatric ophthalmology Pediatric ophthalmology is a sub-speciality of ophthalmology concerned with eye diseases and vision care in children. Training Pediatric ophthalmologists are physicians who have completed medical school, a 1-year internship, 3-year residency in ophthalmology, and a 1-2 . Here the company currently markets the RetCam(TM) II Digital Imaging System, the only system designed for the specialized needs of imaging small eyes. RetCam is viewed by many top retinal specialists as the gold standard for imaging eyes in this population, and the system is being used at most of the top U.S. pediatric pediatric /pe·di·at·ric/ (pe?de-at´rik) pertaining to the health of children. pe·di·at·ric adj. Of or relating to pediatrics. hospitals, including Boston Children's, St. Jude's, and Lucile Packard Children's Hospital Lucile Packard Children's Hospital (LPCH) is a hospital located on the Stanford University campus in Palo Alto, California. It is staffed by over 650 physicians and 4,750 staff and volunteers. at Stanford. There is also a strong international market for the RetCam, with more than 350 systems in use in 37 countries. With the RetCam, doctors can -- for the first time -- evaluate pediatric patients remotely, so that the physician need not be physically present at the child's bedside. Recent research, from large international study groups as well as from prestigious medical centers such as Columbia University Columbia University, mainly in New York City; founded 1754 as King's College by grant of King George II; first college in New York City, fifth oldest in the United States; one of the eight Ivy League institutions. , support the utility of using RetCam as the enabling technology for telemedicine applications aimed at improving access to, and quality of, care. A prototypic example of these efforts is the Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. Network for Diagnosis of Retinopathy of Prematurity retinopathy of prematurity n. Abnormal replacement of the sensory retina by fibrous tissue and blood vessels, occurring mainly in premature infants who are placed in a high-oxygen environment. (SUNDROP). The network, which was launched in April to screen infants for a potentially blinding eye disease, links five hospitals around the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay , with a RetCam at each location. Other, smaller networks are also being established in less urban areas of the U.S., including the Midwest and Southwest, as well as in Europe and South America. "We're starting to see significant traction among all types of hospitals for using the RetCam as the basis of telemedicine approaches," Mr. Mullowney noted. "These programs are taking hold in markets across the country and even around the globe. We expect this to be a driver of major growth in RetCam sales over the next several years." About Clarity Medical Systems (www.claritymsi.com) Clarity Medical Systems is a privately held medical technology company that develops, manufactures and markets integrated optical systems and services to enhance the clinician's ability to diagnose, evaluate and treat eye disorders. The company's patented devices combine innovative optical, electronic and information technologies that change the very nature of how eye healthcare is delivered. Clarity's flagship product is the RetCam(TM) II Digital Imaging system, which has revolutionized the standard of ophthalmologic evaluation in infants and children. The RetCam is being used by leading medical centers worldwide, including the foremost U.S. children's hospitals. Clarity is also developing a full line of advanced products and services for adult eye healthcare. The company expects to introduce the first of these offerings in the next 12 months. |
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