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Clarity Announces Release of SignSuite 2.0 Digital Menuboard Software at FS/TEC 2000.


Business Editors

LONG BEACH, Calif.--(BUSINESS WIRE)--Nov. 7, 2000

In its drive to provide the complete digital menuboard solution to the Food Services food services Hospital services A 24/7 department in a hospital that provides for the nutritional needs of inpatients–eg, those needing special diets, preparing meals and transporting them to the floor and, through the cafeteria, the hospital staff and  industry, Clarity Visual Systems today announced the introduction of version 2.0 of its popular SignSuite software.

Designed as a tool for controlling visual messaging content--in consumer messaging applications such as digital menuboards--SignSuite 2.0 sets new standards in functionality and flexibility. Clarity is unveiling the software at FS/TEC 2000 this week, giving the food service technology industry a first hand look at its applicability, particularly in the Quick Service Restaurant (QSR QSR Quick Service Restaurant
QSR QoS (Quality of Service) Satisfaction Rate
QSR Quality System Regulations
QSR Quality Status Report
QSR Quality System Review
QSR Quarterly Status Report
QSR Quality System Requirement
) arena. Pricing will be revealed shortly before product release, which is targeted for the end of January 2001.

"SignSuite 2.0 represents an industry breakthrough in its breadth of capability and in the extent to which it can be tailored to a user's specific needs. It's increased functionality and planned price will make it extremely attractive to most users," said Dan Cole Dan Cole, sports talk personality on the FAN sports radio network, hosts the "Common Man Progrum" from the flagship station KFAN in St. Louis Park, Minnesota, from noon - 2pm (affectionately known as “nothing at noon”) Monday through Friday. , Clarity's vice president of Marketing and Sales. "Coupled with our award-winning digital displays and our complete array of services, SignSuite 2.0 positions Clarity as a key supplier of the entire digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at  solution."

A key feature of SignSuite 2.0 is its support of a broad array of media sources. These can include still images, Web-based presentations, entertainment media via Shockwave, flash animation and digital video. SignSuite's scheduling feature, which allows messaging to be targeted to match changing site demographics over a daily and weekly cycle, now supports this capability over the full range of media sources. The system also includes a new remote control feature that allows source content to be changed instantly from any PC in a user's network.

Added to this source flexibility is a new programming module containing a user-accessible Application Programmer's Interface, Clarity's Open API Open API (often referred to as OpenAPI) is a word used to describe sets of technologies that enable websites to interact with each other by using SOAP, Javascript any other web technology. . This interface enables SignSuite customers to build custom applications for controlling the display and scheduling of content according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 their specific requirements. The SignSuite API will be open, documented and freely available for use by integrators and customers alike.

The importance of SignSuite 2.0's Open API feature is that it allows other applications developers to create an interface that can control and interact with SignSuite. For instance, this could permit a POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
 supplier to control SignSuite, allowing sign content to be changed automatically according to certain business conditions or factors, such as inventory levels for specific products, store population, even time of day. As a result, for example, when the software detects that inventory for a particular product has been depleted de·plete  
tr.v. de·plet·ed, de·plet·ing, de·pletes
To decrease the fullness of; use up or empty out.



[Latin d
, it could automatically discontinue displaying that product's pricing and/or promotion and replace it with new signage as pre-defined by the user. This feature would optimize the promotions that retail companies want to run on digital signage systems including new products, combination offerings and seasonal items.

While such scenarios imply some thought and planning on the part of the content developer, the important part is that through Clarity's inclusion of its Open API, it can be done and represents a reality that the market has long sought.

Where Clarity's displays are used for advertising purposes, SignSuite 2.0 provides an innovative media run log. This feature, said Des Moleski, director of Software Development for Clarity, will show which ads have run, on what displays (important where customers have displays in different locations) and for what durations. "It creates a complete audit trail which will contribute to more timely and accurate billing to advertisers," Moleski said.

Clarity Visual Systems, Inc. has taken the industry lead in providing visual messaging solutions that allow commercial and consumer businesses, government organizations and a wide range of other enterprises to inform, educate and entertain their customers, constituents and audiences. Clarity's solutions, which reflect close working relationships with a select group of strategic partners, address the spectrum of customer needs, from hardware and software integration, to messaging content development, to system installation, support and service.

Established in 1995, the company is a provider to many of the world's leading organizations, including General Motors Corporation, Royal Caribbean Cruise Lines
See also List of ferry operators
This is a list of cruise lines, companies that operate cruise ships.
Name Headquarters
A'rosa Europe
NCL America America
AIDA Cruises Europe
American Cruise Lines America
, SAP Technologies, U.S. Postal Service The U.S. Postal Service (USPS) processes and delivers mail to individuals and businesses within the United States. The service seeks to improve its performance through the development of efficient mail-handling systems and operates its own planning and engineering programs. , Australian Stock Exchange Australian Stock Exchange (ASX)

Australia's major securities market, formed when the six state stock exchanges (Adelaide, Brisbane, Hobart, Melbourne, Perth, and Sydney stock exchanges) were merged in 1987.
 and others. Clarity is headquartered in Wilsonville, Oregon Wilsonville is a city in Clackamas County, Oregon, United States. The population was 13,991 at the 2000 census, and as of 2005 was estimated to be 16,510.[1] Geography
Wilsonville is located at  (45.306805, -122.
 and employs more than 60 people. For additional information, please call 503/570-0700 or go to: http://www.clarityvisual.com
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 7, 2000
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