Clarity Announces Acquisition of TZERO Software; The Acquisition Strengthens Clarity's Commitment to All Segments of the Emerging Dynamic Signage Industry.Business Editors, High-Tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. Writers WILSONVILLE Wilsonville is the name of several communities in the United States of America:
Clarity Visual Systems(R), the leader in Dynamic Signage display technology, today announced the acquisition of Chicago-based TZERO Inc., a developer of content management software products for the Dynamic Signage industry. TZERO is the developer of SignSuite(TM), a software product that Clarity has been reselling as part of its Digital Merchandiser(TM) product line for nearly a year. The acquisition enables Clarity to more fully serve key clients that currently use TZERO software, and to completely integrate future software products into its Digital Merchandiser line. &uot;This acquisition will give even more Dynamic Signage customers access to fully integrated solutions,&uot; said Paul E. Gulick, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Clarity Visual Systems. &uot;SignSuite(TM) is ideally suited for smaller, regional retailers where smaller scale and price can generate elasticity of demand Elasticity of demand The degree of buyers' responsiveness to price changes. Elasticity is measured as the percent change in quantity divided by the percent change in price. A large value (greater than 1) of elasticity indicates sensitivity of demand to price, e.g. .&uot; Over the past four years Clarity has scored major successes in the Dynamic Signage market by building strong partnering relationships with system integrators See systems integrator. , VAR's, specifiers and advertising agencies, as well as many key content management software suppliers. The TZERO acquisition allows Clarity to support these channel partner requests, while still being the display-manufacturing partner of choice. &uot;We will continue to work with all of our software and content development partners on large-scale opportunities as their key supplier of displays,&uot; said Dan Cole Dan Cole, sports talk personality on the FAN sports radio network, hosts the "Common Man Progrum" from the flagship station KFAN in St. Louis Park, Minnesota, from noon - 2pm (affectionately known as “nothing at noon”) Monday through Friday. , Clarity's V.P. of Sales &Marketing. &uot;We view the acquisition of TZERO as complementary to our overall effort to advance market adoption of Dynamic Signage. This acquisition will enhance the fortunes of customers and partners who view Dynamic Signage as the next big wave in public messaging.&uot; Dynamic Signage is a compelling alternative to traditional static signage at the point of purchase. It drives increased sales by enabling flexibility and highly targeted messaging for maximum impact inside the store at the point of decision. Dynamic Signage messages are created on an off-site computer and then downloaded to remote sites via wide area networks to communicate product and service information in bright, full color computer graphics and digital video formats. The technology enables retailers to extend e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. branding into their bricks-and-mortar establishments. &uot;It')s great to join a winning team,&uot; said Tony Dillon, President of TZERO. &uot;Clarity's the clear leader in digital displays for the Dynamic Signage industry, and with our software tools it's easy for a wider range of retailers to adopt the powerful new technology.&uot; About Clarity Visual Systems: Clarity Visual Systems, an innovative manufacturer of large-screen digital display technology, is the leader in Dynamic Signage solutions for the retail, entertainment and business markets. Founded by display veteran Paul Gulick in May 1995, Clarity's technology, marketing and manufacturing management team brings more than 50 years of experience in the research, design, development and manufacture of specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. digital display systems. In 1999, Clarity was recognized as the fastest growing privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. in Oregon Oregon, city, United States Oregon, city (1990 pop. 18,334), Lucas co., NW Ohio, a suburb adjacent to Toledo, on Lake Erie; inc. 1958. It is a port with railroad-owned and -operated docks. The city has industries producing oil, chemicals, and metal products. , and named Emerging Company of the Year by The Business Journal. Clarity is located in Wilsonville, Ore. To find out more about Clarity and the company's products, please call 503/570-0700 or visit Clarity's Web site at www.clarityvisual.com. |
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