Claritas to Celebrate 30th Anniversary At 2001 Precision Marketing Conference.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--June 7, 2001

Marketing Whiz Sergio Zyman is Keynote Speaker at Event Widely

Regarded as Best of Its Kind Within Marketing Industry

Claritas Inc., the premier provider of intelligent marketing information and target marketing services, will celebrate its 30th anniversary at the company's 11th annual Precision Marketing Conference here July 22-25 at the Loews Coronado Bay Resort, featuring heralded marketing guru Sergio Zyman.

Zyman, the former head of marketing at Coca Cola whose latest book is titled "Building Brandwidth -- Closing the Sale Online," is considered one of the marketing industry's great brand builders. A charismatic speaker with real-life experience in the global arena, Zyman will address issues most important to business today, including change, leadership, and globalization.

"The only real currency in today's economy is knowledge, and how you profit from that knowledge by selling more stuff, to more people more often over and over again. Reinvention is not optional, it's a must. It starts with re-programming how you think, and it takes curiosity, it takes intensity, it takes humility to see the need to change, and to make it happen," Zyman commented.

"With Sergio and leading companies such as SBC Communications, Sears, Starbucks and Office Depot participating, we are expecting this conference to be our best, most exciting ever," said Claritas President and CEO Robert Nascenzi.

The linchpin of the conference, which shattered all attendance records at last year's event with nearly 400 registered marketers, are the breakout sessions conducted by both Claritas clients and executives. They cover a myriad of important target marketing-specific subjects designed to assist companies in making better marketing decisions. A sampling of the topics include:

-- Successful Real Estate Evaluation

-- Using Customer Analysis to Guide Creative Design

-- Keeping the Good Ones: Using Segmentation Analysis to Increase Retention

The conference also features the Discovery Cafe where clients and employees alike can go to see ongoing demonstrations of Claritas' newest products while enjoying a beverage or snack. And, for one-on-one product training, there is the adjoining Implementation Institute where specialists are available throughout each day.

About Claritas

Based in San Diego, Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. The vertical industries it represents are automotive, financial services, media, retail, real estate, restaurant, telecommunications and energy/utilities. Claritas is a division of VNU Marketing Information Inc. (VNU MI Inc.), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geodemographic information and qualitative audience research. VNU MI Inc. is a subsidiary of VNU Inc., which also includes Nielsen Media Research, Bill Communications, BPI Communications, SRDS, VNU eMedia, and VNU Expositions.