Claritas launches Catalyst GIS+, combines data and geography access with desktop mapping from MapInfo.ARLINGTON, Va.--(BUSINESS WIRE)--Jan. 9, 1995--Claritas Inc., the leader in precision marketing information, has launched Catalyst GIS+, the first Windows-based software to combine data retrieval and desktop mapping Using a desktop computer to perform digital mapping functions. . Catalyst GIS+ incorporates Claritas' powerful CD-ROM/on-line data retrieval and integration product, Catalyst Connect, with Catalyst Mapping, a practical desktop mapping system developed jointly with MapInfo specifically for use in Claritas' line of Catalyst products. Catalyst GIS+ joins Catalyst Connect and Catalyst Coder as the third in the Catalyst family of marketing solutions products from Claritas. All Catalyst products incorporate seamless data integration from Claritas' extensive storehouse of demographic, geographic, business and marketing data covering every U.S. neighborhood and market. Together, these products establish a powerful new platform for strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , product planning Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. See also
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a , site evaluation, ad sales, direct mail, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. and media planning for print, electronic and outdoor advertising. Catalyst is a revolutionary set of tools designed to meet today's complex marketing demands. Setting it apart from other marketing systems, Catalyst GIS+ has been designed to be both data and geography smart in order to speed and simplify analysis. Catalyst GIS+ retrieves the correct data for geographically and/or geometrically defined trade areas and introduces push button mapping to marketing professionals. With a single command, users can take advantage of its logically structured geography to instantly shift from, for instance, a state-wide view to a tract-level view. "Catalyst GIS+'s state-of-the-art desktop mapping and incredible data resources make it the perfect choice for marketing professionals," said Nancy Deck, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Claritas. "Do you need to estimate retail sales potential or predict population growth in the Southeast? Are you concerned about a competitor across town or across the street? To answer these questions, marketers have always had to reach for separate database reports and maps to analyze important patterns and trends. Only Catalyst GIS+ integrates data retrieval and mapping to handle all this automatically." "This partnership draws on Claritas' expertise in providing data and software for consumer marketing applications and MapInfo's strength in user-friendly software for geographic analysis," added Elizabeth Ireland, vice president, business development and information products at MapInfo. "The result, catalyst GIS+, is a software solution developed specifically for organizations examining strategic issues driving both day-to-day and long-range planning decisions." Users can access, integrate, display and analyze Claritas data as well as their own corporate data geographically -- from national statistics to street-level detail. Database offerings include: annually updated demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , PRIZM PRIZM Potential Rating Index for Zip Marketers (Claritas, Inc.) PRIZM Primal Zoo Machine (band) lifestyle segmentation, business databases, consumer product demand, financial data, healthcare patient demand and more. Catalyst GIS+ is now available directly through Claritas. About Claritas Inc. Claritas is the nation's leading provider of precision marketing products and services. Claritas clients include General Motors, Citibank, JC Penney, Time Warner Time Warner Inc. (NYSE: TWX), formerly known as AOL Time Warner, is the world's largest media and entertainment conglomerate headquartered in New York City, with major operations in film, television, publishing, Internet service and telecommunications. , Gannett, Aetna and more than 3,000 other firms in industries such as advertising, automotive, banking, cable, direct marketing, insurance, newspaper and media. Claritas is a subsidiary of New York-based VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Business Information Services See Information Systems. , one of the nation's 10 largest providers of marketing information. About MapInfo Corp. MapInfo Corp., Troy, N.Y. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MAPS) was founded in 1986 and is the worldwide leader in desktop mapping software. MapInfo went public in February 1994. MapInfo software has been recognized for excellence by InfoWorld, PC Magazine, Windows Magazine and MacUser Magazine. The software runs on Windows, Macintosh, DOS, Sun and HP computers, and is available in 16 languages and is sold in 40 countries through direct sales, resellers and distributors. -0- Note to Editors: Claritas and PRIZM are registered trademarks of Claritas Inc., and Catalyst is a trademark of Claritas Inc. MapInfo is a registered trademark of MapInfo Corp. Other products named herein may be trademarks of their respective manufacturers and are hereby recognized. Claritas Inc.: 1525 Wilson Blvd., Suite 1000, Arlington, VA 22209. MapInfo Corp.: One Global View, Troy, NY 12180 CONTACT: Claritas Inc.
Kathleen Dugan, 703/812-2834
MapInfo Corp.
Lisa Jacobson, 518/285-7205
Shirley Macbeth, 617/431-0770
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