Claritas and Mediamark Research Extend Long-Time Association; Market Industry Leaders Sign Three-Year Agreement To Continue Integrating Segmentation and Survey Data.Business Editors SAN DIEGO--(BUSINESS WIRE)--Dec. 9, 2002 Claritas Inc. and Mediamark Research Inc. (MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. ), strategic partners since 1986, today announced a three-year contract agreement to continue the integration of MRI survey data with Claritas' market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. systems as a means for creating segmentation profiles on consumer behavior. MRI is regarded as the leading provider of magazine audience research and consumer lifestyle, purchase and attitudinal data. "The highly effective way in which MRI data integrates with Claritas' leading segmentation systems makes this relationship a natural fit for both companies," said Steven Egge, Senior Vice President of Marketing and Business Development for Claritas, the premier provider of intelligent marketing information and target marketing services. The Claritas market segmentation offering includes industry-specific, household level systems such as P$YCLE for the financial arena and ConneXions for video, voice and data, as well as the industry-standard geographic systems, PRIZM PRIZM Potential Rating Index for Zip Marketers (Claritas, Inc.) PRIZM Primal Zoo Machine (band) (R) and MicroVison, Egge explained. "Collectively, our strengths provide tailor-made marketing solutions for a wide range of consumer categories, from media usage to product consumption," he said. "We're thrilled to continue our relationship with Claritas," said Kathleen D. Love, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Mediamark Research. "Integrating MRI's in-depth media, product and lifestyle data into the Claritas segmentation systems further enhances its value to marketers." Egge said that MRI data can be accessed through a variety of Claritas products, including the MyBestProfiles (mybestprofiles.com), website. Profiles can also be accessed from a complete marketing toolbox operable operable /op·er·a·ble/ (op´er-ah-b'l) subject to being operated upon with a reasonable degree of safety; appropriate for surgical removal. op·er·a·ble adj. on the desktop through ConsumerPoint, a comprehensive target marketing system, or via the Internet. A user can conduct a market/site analysis, customer acquisition/cross-sell/retention analysis, or create an ad sales presentation through easy-to-use reports, maps and charts. About Mediamark Research Inc. Since 1979, MRI has continuously surveyed consumers to track their exposure to advertising media and their use of advertised goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . These data have become the basic media-planning tool for the majority of the media plans that are created each year by national advertisers and their agencies. The company conducts 26,000 in-home interviews each year, the biggest survey of its kind. MRI is part of NOP (NO oPeration) See no-op. World, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of United Business Media, a U.K.-based news and information company. For more information about MRI visit its website at mediamark.com. About Claritas Based in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. Claritas is a division of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information (MI), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geo-demographic information and qualitative audience research. VNU MI is a part of VNU, a leading international media and information company, which also includes ACNielsen, Nielsen Media Research, VNU Business Publications USA, Spectra Marketing Systems, Scarborough Research, VNU eMedia and Information Marketing, and VNU Expositions. To learn more about Claritas and VNU products and services visit their Web sites at claritas.com and VNU.com. |
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