Claritas and MapInfo Form Strategic Technology Alliance; Market Industry Leaders To Jointly Develop Next Generation of Market Analysis Systems.Business Editors and High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--Jan. 22, 2001 Claritas Inc. and MapInfo Corp. (Nasdaq:MAPS) Monday announced the formation of a strategic technology alliance to develop a new mapping and reporting solution to support market and site analysis. It is the second strategic relationship the two market industry leaders have announced this month. Claritas President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Bob Nascenzi said the alliance combines Claritas' geo-demographic data and applications expertise with MapInfo's spatial technology expertise. "This relationship is a natural fit for both companies. By combining our strengths, we will be able to offer tailor made, state-of-the-art solutions for reporting, mapping, analysis and data integration," Nascenzi said. "Work has already begun on the initial system, which is targeted for release at the beginning of 2002. It is being designed to meet the needs of desktop users through enterprise-wide deployments," Nascenzi added. Michael Hickey, MapInfo executive vice president of sales and marketing, said, "With the knowledge base and skill set of these two companies, our expectation is that we will create a `best in class' application platform that will exceed customer expectations. This new application is set to become a vital tool for effective market analysis and site location decisions. It will provide organizations with powerful, visual marketing solutions that will help them to enhance their customer relationship management practices through location intelligence." On Jan. 8, 2001, the two companies announced they had expanded an existing strategic licensing agreement by designating MapInfo the preferred spatial technology provider for Claritas. Under the agreement, Claritas also has the right to resell re·sell tr.v. re·sold , re·sell·ing, re·sells 1. To sell again. 2. To sell (a product or service) to the public or to an end user, especially as an authorized dealer. and embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. MapInfo technology. About MapInfo MapInfo Corp. enables customers to use location to transform information into business advantage. A global company and technology leader, MapInfo provides business intelligence solutions that are deployed across organizations to help them better understand their markets and customers. MapInfo solutions are available in 21 languages through a network of strategic partners and distribution channels in 60 countries. With headquarters in Troy, N.Y., MapInfo Corp. is on the World Wide Web at www.mapinfo.com. About Claritas Based in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. Along with MicroVision, its PRIZM PRIZM Potential Rating Index for Zip Marketers (Claritas, Inc.) PRIZM Primal Zoo Machine (band) system, introduced in 1974, is widely acclaimed ac·claim v. ac·claimed, ac·claim·ing, ac·claims v.tr. 1. To praise enthusiastically and often publicly; applaud. See Synonyms at praise. 2. for identifying, locating and targeting customers and best prospects. Claritas is a division of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Inc. (VNU MI Inc.), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geodemographic information and qualitative audience research. VNU MI Inc. is a subsidiary of VNU Inc., which also includes Nielsen Media Research, Bill Communications, BPI (Bits Per Inch) The measurement of the number of bits stored in one linear inch of a track (storage channel) on a disk or tape. Bit density on magnetic disks has reached 800,000 bpi (800 Kbpi). See tpi, areal density and magnetic disk. BPI - bits per inch Communications, SRDS SRDS Symposium on Reliable Distributed Systems SRDS Standard Rate and Data Service SRDS Shop Repair Data Sheets , VNU eMedia, and VNU Expositions. To learn more about Claritas' products and services visit its Web site at www.claritas.com. |
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