Claritas and GlobeXplorer Partner to Deliver Online Aerial Images; Leading Marketing Information Company Adds New Feature to its Online Data Site to Further Enhance Target Marketing Services.Business Editors and High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--June 17, 2002 Claritas Inc., the premier provider of intelligent marketing information and target marketing services, and GlobeXplorer Inc., a leading technology company that distributes interactive aerial photos via the Internet, announced today a strategic agreement that enables Claritas to deliver aerial images An aerial image is a projected image which is "floating in air", and cannot be viewed normally. It can only be seen from one position in space, often focused by another lens. over the Internet using proprietary technology developed by GlobeXplorer. Geared toward Claritas' clients in such vertical industries as retail, restaurant, real estate and telecommunications, the earth imagery feature is initially being made available at SiteReports.com, which is a key part of the ClaritasExpress.com portal site Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. , said Steven Egge, Claritas senior vice president of business development and marketing. He added that the agreement also calls for the GlobeXplorer image service to be incorporated into other Claritas products, including their desktop product iMARK and iMARK Online, an interactive Internet platform for site and market analysis. Claritas customers will also be able to combine high-resolution imagery into site location reports for high quality printing, and the future upgrades will allow users to integrate Claritas data directly onto the aerial image, he said. "Aerial imagery adds great value to the data we currently market. Our clients can now incorporate ground-level intelligence into their business and mapping analysis for better decision making," said Egge. He said that since Walnut Creek Walnut Creek, residential city (1990 pop. 60,569), Contra Costa co., W Calif., in the San Francisco Bay area; inc. 1914. It is the trade and shipping center of an extensive agricultural area where walnuts are among the major product. , Calif.-based GlobeXplorer is regarded as the premier distributor of aerial imagery on the Internet, "It was a clear choice for us to partner with them to give our customers the best possible product on the market." Said Paul Smith, COO of GlobeXplorer, "Partnering with Claritas allows us to integrate our content with the wealth of data they provide to a wide range of customers, extending the reach of earth imagery into the real estate and property development markets. On-line and printable print·a·ble adj. 1. Capable of being printed or of producing a print: printable negatives. 2. Fit for publication: printable language. aerial imagery is a powerful tool for market and site analysis and we're pleased to have Claritas using our technology products for a competitive advantage." SiteReports.com provides access to 35 reports and 17 maps that help businesses make more informed decisions in their marketing efforts. The site features comprehensive information on demographics, businesses, restaurants, shopping centers shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into , retail trade potential, financial data, and lifestyle segmentation. About GlobeXplorer GlobeXplorer is the leading technology enabler of high-speed access to interactive aerial photos over the Internet and delivered to wireless devices. Through the company's products, business professionals from a wide range of industries can access captivating cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. images from the world's largest database of online commercial aerial photography This article or section may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. This article has been tagged since September 2007. . The company has headquarters in Walnut Creek and its products are available worldwide. For further information, contact GlobeXplorer at info@globexplorer.com, or visit www.globexplorer.com on the Internet. About Claritas Based in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. Claritas is a division of theVNU Marketing Information Group (MIG), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geo-demographic information and qualitative audience research. VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User MIG is a part of VNU Inc., which also includes Nielsen Media Research, VNU Business Media, SRDS SRDS Symposium on Reliable Distributed Systems SRDS Standard Rate and Data Service SRDS Shop Repair Data Sheets , VNU eMedia, and VNU Expositions. To learn more about Claritas' products and services visit its Web site at www.claritas.com. |
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