Claritas and Gannett Reunite; Sign Agreement to Bolster the Media Company's Advertising Sales, Circulation and Marketing.Business Editors SAN DIEGO--(BUSINESS WIRE)--Oct. 28, 2002 Gannett To Utilize A Suite of Claritas Data and Software To Extend Market Analysis Capabilities Claritas Inc., the premier provider of intelligent marketing information and target marketing services, and Gannett Co. Inc. have signed a three-year agreement that provides the media company with a suite of market information tools aimed at increasing advertising revenue and growing circulation, including Claritas' signature lifestyle segmentation system, PRIZM PRIZM Potential Rating Index for Zip Marketers (Claritas, Inc.) PRIZM Primal Zoo Machine (band) (R). Michelle Foster, vice president/market development for Gannett's Newspaper Division stated, "We are very happy to be returning to Claritas data and tools. We have a high regard for their data and the team they have in place to support us." Claritas Vice President Fran Laura said that in addition to PRIZM, Gannett will utilize products within Claritas MarketPlace, which provides access to a complete marketing toolbox operable operable /op·er·a·ble/ (op´er-ah-b'l) subject to being operated upon with a reasonable degree of safety; appropriate for surgical removal. op·er·a·ble adj. on the desktop and via the Internet. Within Claritas MarketPlace, a user can conduct a market/site analysis, customer acquisition/cross-sell/retention analysis, or create an ad sales presentation through easy-to-use reports, maps and charts. "Needless to say, we are extremely excited to re-team with such an important, highly-respected company and provide such a strong offering of our precision marketing products. We look forward to a productive relationship," Laura said. PRIZM classifies U.S. households into one of 62 unique neighborhood types or "clusters," each with a different name. The clusters are ranked in descending, socio-economic order from "Blue Blood Estates" to "Hard Scrabble Scrabble Game in which two to four players compete in forming words with lettered wooden tiles on a 225-square board. Words spelled out by letters on the tiles interlock like words in a crossword puzzle. Words are scored by adding up the point values of their letters. ," and not only capture the diversity of America's neighborhoods, but also provide a reliable framework for companies to market their goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . About Gannett Gannett is an international news and information company with headquarters in McLean, Va., and operations in 43 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , Guam, the United Kingdom, Belgium, Germany, Italy and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . Gannett is the USA's largest newspaper group in terms of circulation. The company's 94 daily newspapers in the USA have a combined daily paid circulation of 7.7 million. They include USA TODAY USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , the nation's largest-selling daily newspaper, with a circulation of approximately 2.3 million. USA TODAY is available in 60 countries worldwide. About Claritas Based in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. Claritas is a division of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information (MI), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geo-demographic information and qualitative audience research. VNU MI is a part of VNU, which also includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, Scarborough Research, VNU Business Publications USA, VNU eMedia, and VNU Expositions. To learn more about Claritas and VNU products and services visit their Web sites at www.claritas.com and www.VNU.com. |
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