Claritas and Cox Target Media Ink Agreement Aimed At Enhancing Cox's Target Marketing Strategy; Cox Data Coded With PRIZM Data Extends Analytical Capabilities.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--March 5, 2002

Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today an agreement with Cox Target Media (CTM) to provide lifestyle segmentation data through its acclaimed PRIZM(R) system to strengthen, in part, the value of CTM's signature product -- the Valpak(R) envelope of offers.

"We are excited to provide our clients with the ability to target offers in our envelope based on consumer behavior," said CTM's Amy Olson, Director of Research. "PRIZM(R) will strengthen our marketing research services as we continue our Valpak(R) rebranding campaign in 2002."

Claritas Vice President Drake Bassett said the use of these (PRIZM(R)) inputs into CTM's carrier route analysis will support and enhance not only Valpak(R), which is regarded as one of the most recognizable direct marketing products in North America, but all marketing efforts on the part of CTM's sales organization. "This ability will aid existing processes to more effectively target customers within their Valpak(R) organization."

"CTM's desire to produce the best segmentation and analysis has brought us into a partnership that we hope to support for a long time," commented Bassett.

By using customer and transactional data with PRIZM(R), Claritas' signature lifestyle segmentation system, U.S. households can be classified into one of 62 unique neighborhood types or "clusters," each with a different name. The clusters are ranked in descending, socio-economic order from "Blue Blood Estates" to "Hard Scrabble," and not only capture the diversity of America's neighborhoods, but also provide a reliable framework for companies to market their goods and services.

About Cox Target Media

Headquartered in Largo, Fla., Cox Target Media, provider of Valpak(R) network products, is one of the leading direct marketing companies in North America, delivering savings to about 50 million households throughout the United States, Canada, Puerto Rico and the United Kingdom. The company is owned by Cox Newspapers, a subsidiary of Cox Enterprises, Inc., based in Atlanta. To learn more about Cox Target Media's products and services, visit its Web site at www.coxtarget.com.

About Claritas

Based in San Diego, Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. Claritas is a division of VNU Marketing Information Group (VNU MIG), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geodemographic information and qualitative audience research. VNU MIG is a subsidiary of VNU Inc., which also includes Nielsen Media Research, Bill Communications, BPI Communications, SRDS, VNU eMedia, and VNU Expositions. To learn more about Claritas' products and services, visit its Web site at www.claritas.com.