Claritas and Cogit Corp. Partner to Provide Online Targeting System.Business Editors and High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--Feb. 12, 2001 eMAGE Combines Cogit Corp.'s Visitor Relationship Management Services With Claritas' Consumer Segmentation Systems Claritas Inc. and Cogit Corp. Monday announced an agreement to incorporate Claritas' proprietary consumer segmentation systems, PRIZM PRIZM Potential Rating Index for Zip Marketers (Claritas, Inc.) PRIZM Primal Zoo Machine (band) (R) and MicroVision(R), into Cogit's visitor relationship management services, enabling Web marketers to increase response from anonymous Web visitors by optimizing content for each visitor. Under terms of the agreement, Claritas, the premier provider of intelligent marketing information and target marketing services, will market private label versions of Cogit's visitor relationship management services to be known as eMAGE Profile(TM) and eMAGE Target(TM). Cogit is regarded as a leading provider of such services within the Internet industry. Claritas President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Robert Nascenzi said that by utilizing the two services, Web marketers will be able to tailor content, advertising and promotions to increase customer conversion rates and site revenues. It will also give marketers the much-needed capability of linking offline marketing with online marketing programs via a consistent consumer segmentation system, since both PRIZM and MicroVision are linked to countless offline marketing databases. "This is a very exciting opportunity for our clients to take advantage of cutting-edge, etargeting services that marry the worlds of online and offline marketing in order to capture target customers for their sites," he said. Peter Corrao, CEO of Cogit, was equally as enthusiastic about the relationship. "Claritas' segmentation systems have become the common currency for marketers to pinpoint customers and prospects. By combining Cogit's patent-pending analytics and real-time technology with the power of the segmentation systems, Web marketers will be able to monetize content to increase visitor response and revenue," Corrao said. Nascenzi explained that consumer marketers primarily use PRIZM and MicroVision to segment their marketplace and target the customers who are most likely to purchase their products. The two segmentation systems, which are regarded as the standard in the market research industry, also enable marketers to determine their target customers' lifestyles and what they read, listen to, watch and surf, so that marketing programs can be crafted to appeal to their best customers and prospects. Nascenzi and Corrao emphasized that both companies are vigilant in protecting consumer privacy. PRIZM and MicroVision target at the ZIP and ZIP+4 level and under Cogit's privacy policy all personally identifiable information In information security and privacy, personally identifiable information or personally identifying information (PII) is any piece of information which can potentially be used to uniquely identify, contact, or locate a single person. (such as name and address) is permanently stripped out of consumer profiles so that all visitors remain anonymous. About Cogit Cogit is a leading provider of visitor relationship management (VRM (Voltage Regulator Module) See voltage regulator. ) services that optimizes content to drive revenue. Cogit's services work across Internet-enabled media to increase response from anonymous Web visitors. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Cogit is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , with strong financial backing by premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , including New Enterprise Associates, Institutional Venture Partners, Crosslink Capital and NIF NIF See: Note issuance facility Ventures. To learn more about Cogit Corp., visit its Web site at www.cogit.com. About Claritas Based in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. Claritas is a division of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Inc. (VNU MI Inc.), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geodemographic information and qualitative audience research. VNU MI Inc. is a subsidiary of VNU Inc., which also includes Nielsen Media Research, Bill Communications, BPI Communications, SRDS SRDS Symposium on Reliable Distributed Systems SRDS Standard Rate and Data Service SRDS Shop Repair Data Sheets , VNU eMedia, and VNU Expositions. To learn more about Claritas' products and services visit its Web site at www.claritas.com. |
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