Claritas To Use GDT's Dynamap/2000 In Complete Line of Products.Business/Technology Editors LEBANON, N.H.--(BUSINESS WIRE)--July 11, 2000 Geographic Data Geographic data is about much more than electronic pictures of maps. The geographic data that describes our world allows for city planning, flood prediction and relief, emergency service routing, environmental assessments, wind pattern monitoring and many other applications. Technology, Inc., a developer of premier map databases, announced today that Claritas will for the first time use GDT's Dynamap/2000(R) street and address network throughout the complete Claritas product line. The agreement between GDT GDT Global Descriptor Table GDT Geographic Data Technology Inc. GDT Gas Discharge Tube (energy, electrotechinical and electronics) GDT Getting Things Done GDT Geometric Dimensioning & Tolerancing GDT Ground Data Terminal and Claritas parent company VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Services See Information Systems. strengthens the longtime business partnership between Claritas and GDT by making Dynamap/2000 the landbase standard for the entire Claritas product line. GDT's Dynamap/2000 provides the industry's most complete, current, and comprehensive coverage of streets, addresses, landmarks, water features, and other geographic attributes. Dynamap/2000 also includes the postal and census boundaries critical to demographic analysis Demographic analysis uses administrative records to develop an independent estimate of the population [1]. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. . Claritas will integrate Dynamap/2000 into products such as Infomark and Compass, which are used by marketers to target their best prospects. "Claritas has depended on GDT data to power its software applications for many years, and with this new agreement, Claritas users can be assured of the most up-to-date street data for their marketing analysis " said John Cassidy John Cassidy may refer to the following:
"When combined with Claritas' vast array of marketing information solutions, GDT's data has continuously proven to be accurate and robust," said Steve Egge, Senior Vice President of Business Development for Claritas. "This agreement cements and expands GDT's status as a valued data provider for Claritas. Ultimately, our clients, who can now access the Dynamap/2000 data from Claritas' entire range of solutions, are the real beneficiaries." About Claritas Claritas Inc. is a division of VNU Marketing Information, Inc. (VNU MI, Inc.), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geodemographic information and qualitative audience research. VNU MI, Inc. is a subsidiary of VNU USA that also includes Nielsen Media Research, Bill Communications, BPI Communications, SRDS SRDS Symposium on Reliable Distributed Systems SRDS Standard Rate and Data Service SRDS Shop Repair Data Sheets , VNU eMedia, and VNU Expositions. About GDT Geographic Data Technology, Inc. is the premier developer of map databases that provide the foundation for location-based applications. With 20 years experience in data management and compilation, GDT excels at bringing together a myriad of data resources to create usable spatial products and services that help businesses and consumers manage, understand and analyze geographic relationships. GDT provides cartographic car·tog·ra·phy n. The art or technique of making maps or charts. [French cartographie : carte, map (from Old French, from Latin charta, carta, paper made from papyrus data to major GIS vendors and is the data provider for leading software and web mapping programs. GDT data is used for routing, web mapping, emergency response, site selection, risk analysis, facilities management, and a host of other applications. With a focus on nationwide coverage, GDT offers customers the most complete, current and comprehensive geographic products on the market. Rated one of the fastest growing private companies in New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , GDT employs 400 people at its Lebanon, NH headquarters. For more information, visit the GDT web site at www.geographic.com. Dynamap/2000 is a registered trademark of Geographic Data Technology, Inc. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion