Claritas Inc. to acquire Strategic Mapping Inc.ARLINGTON, Va.--(BUSINESS WIRE)--May 10, 1996--Claritas Inc. has entered into an agreement to acquire Strategic Mapping Inc. (SMI (1) (Storage Management Initiative) The initiative developed by the SNIA in 2003 to create a single standard interface for storage management technologies used by multiple vendors and networking communities. ), subject to SMI's shareholder ratification announced Claritas President and Chief Executive Officer Tom Dailey. The transaction will integrate two of the leading companies in the micro-marketing information services See Information Systems. industry. Terms of the agreement were not released. "Claritas is excited to work with SMI staff and clients," said Dailey. "SMI, like Claritas, is an innovator in our industry, and clients of both companies - and the industry as a whole - will benefit enormously from the combined strengths of both companies." The combined company will provide local-area demographic updates, lifestyle segmentation targeting products, and desktop marketing analysis systems. Claritas plans to build on the SMI product line, honor all SMI contracts and provide continued support and service to SMI clients. "This exciting combination provides customers the best opportunity to optimize their solutions," said Warren Weiss, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SMI. "We look forward to working with Claritas to create an effective integration plan for our employees and clients, and then deliver some of the most innovative and exciting programs in our industry." Strategic Mapping Inc., headquartered in Santa Clara, Calif., is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with approximately 155 employees in six regional offices (Darien, Conn.; Oakbrook Terrace, Ill.; Anaheim, Calif.; Ames, Iowa and Atlanta). Founded in 1983, SMI provides demographic, business and geographic databases as well as software tools to more than 50,000 organizations worldwide. SMI products include MarketQuest, ClusterPLUS 2000, Atlas GIS 3.0 for Windows, and Atlas Select. Claritas Inc. is a leading provider of precision marketing solutions and related products/services, including local-area demographics, marketing software, market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. systems, and custom modeling. Claritas founded the geodemographic industry in the early 1970s with the introduction of PRIZM PRIZM Potential Rating Index for Zip Marketers (Claritas, Inc.) PRIZM Primal Zoo Machine (band) , a neighborhood segmentation system. Other products include Compass (desktop marketing software), P$YCLE, UPDATE demographics, and Claritas Connect. The corporate headquarters is in Arlington, with sales and support offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles, Chicago, and Ithaca, N.Y. Claritas is a subsidiary of New York-based VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Services, which is among the nation's five largest providers of marketing information. CONTACT: Claritas Inc. Kathleen Dugan, 703/812-2834 or Patty Poston, 703/812-2728 or SMI Jack Norris, 408/970-9600 |
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