Claritas Helps Media General Provide Lifestyle Segmentation Data Aimed At Enhancing Advertising Sales, Circulation and Marketing.Business Editors SAN DIEGO--(BUSINESS WIRE)--Dec. 11, 2002 Adding to its growing client base within the media industry, Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today an agreement with Media General to provide market information tools aimed at increasing advertising revenue and growing circulation -- the primary tool being Claritas' signature lifestyle segmentation system, PRIZM PRIZM Potential Rating Index for Zip Marketers (Claritas, Inc.) PRIZM Primal Zoo Machine (band) (R). Jeff Heard, Media General's vice president of marketing for the Publishing division, said, "We are very pleased to introduce PRIZM into our marketing mix. This is a tool with many varied applications for us, ranging from content development to lead generation." Claritas Vice President Drake Bassett said Media General will use the PRIZM data to enhance its customer database in an effort to maximize targeted marketing: "The goal is for Media General to use these new research tools to take its marketing and business strategies to a new level." Bassett added that with Claritas' support, Media General will be well positioned to create niche publications. PRIZM classifies U.S. households into one of 62 unique neighborhood types or "clusters," each with a different name. The clusters are ranked in descending, socio-economic order from "Blue Blood Estates" to "Hard Scrabble," and not only capture the diversity of America's neighborhoods, but also provide a reliable framework for companies to market their goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . About Media General Media General (NYSE NYSE See: New York Stock Exchange :MEG) is an independent communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. situated primarily in the Southeast with interests in newspapers, television stations, interactive media and diversified information services See Information Systems. . The company's publishing assets include The Tampa Tribune, the Richmond Times-Dispatch, the Winston-Salem Journal and 22 other daily newspapers in Virginia <noinclude> Major papers </noinclude>
Area, 52,586 sq mi (136,198 sq km). Pop. , Florida, Alabama and South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15. , as well as nearly 100 other periodicals and a 20 percent interest in The Denver Post. Media General's 26 network-affiliated television stations reach more than 30 percent of the television households in the Southeast, and nearly 8 percent of those in the United States. The company's extensive interactive media offerings include more than 50 online enterprises. Media General also has a 33 percent interest in SP Newsprint Co., which operates newsprint mills in Dublin, Ga., and Newberg, Ore. About Claritas Based in San Diego, Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. Claritas is a division of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information (MI), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geo-demographic information and qualitative audience research. VNU MI is a part of VNU, which also includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, Scarborough Research, VNU Business Publications USA, VNU eMedia, and VNU Expositions. To learn more about Claritas and VNU products and services visit their Web sites at www.claritas.com and www.VNU.com. |
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