Claritas Assumes Operation of National Research Bureau; Shopping Center Industry's Foremost Information Source Becomes Wholly-Owned Subsidiary of San Diego-Based Market Research Leader.Business Editors SAN DIEGO--(BUSINESS WIRE)--June 3, 2002 Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today it has taken over the operating rights of the Chicago-based National Research Bureau (NRB NRB National Religious Broadcasters NRB Nepal Rastra Bank NRB Natural Resources Board NRB National Reconstruction Bureau (Pakistan) NRB National Research Bureau NRB National Review Board NRB Needle Roller Bearing ), the nation's leading authority of shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into data -- a move that firmly positions Claritas as the definitive source of retail real estate information. Said Claritas President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Robert Nascenzi, "NRB has consistently earned its stripes over a distinguished 46-year history by providing thousands of shopping center owners and developers, real estate brokers and leasing agents, financial institutions and shopping center professionals with the tools they need to succeed in a dynamic multi-billion dollar industry." Nascenzi said the agreement calls for NRB, renowned as custodian bailee (custodian) n. a person with whom some article is left, usually pursuant to a contract (called a "contract of bailment"), who is responsible for the safe return of the article to the owner when the contract is fulfilled. of The Shopping Center Database, to continue operating under its name, and that company president Nancy Veatch retains her position. Veatch said NRB has worked closely with Claritas for nine years to deliver NRB shopping center data to Claritas clients through its information products in the retail and real estate industry. "So, it's a logical next step for NRB to become a more integral part of the Claritas organization. I look forward to the resource advantages Claritas offers in the areas of product development and marketing. It looks to be a win-win situation for us all." Like Claritas, NRB represents major clients based in Chicago or the surrounding area, including McDonald's, Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper , Chicago Sun-Times This article is about the Chicago newspaper. For the Canadian newspaper, see Owen Sound Sun Times. The Chicago Sun-Times is an American daily newspaper published in Chicago. , Sears, Cushman & Wakefield, Grubb & Ellis, PETCO, Mailbox A simulated mailbox in the computer that holds e-mail messages. Mailboxes are stored on disk as a file of messages, a database of messages or as an individual file for each message. The standard mailboxes are usually In, Out, Trash and Junk (Spam). Etc. and LensCrafters. Other notable real estate industry clients include CB Richard Ellis CB Richard Ellis Group, Inc. NYSE: CBG is a multinational real estate corporation currently based in Los Angeles, California, U.S.A.. On December 20, 2006, the corporation, also known as CBRE, completed acquisition of Trammell Crow Co. in a transaction valued at $2. , Trizec Properties Inc., (formerly TrizecHahn Corp.) and Pan Pacific Retail Properties. The Shopping Center Database contains data on more than 39,000 shopping centers, 70,000 contacts and 500,000 tenants within shopping centers. This information is updated on an annual, year-round basis by a team of 15 researchers and data specialists who obtain information directly from the owners, developers and management/leasing personnel for the centers as well as individual retailers. These researchers also monitor Web sources, newswires, trade publications and newspapers across the country to keep current with the volatile nature of this information. About Claritas Claritas is regarded as the leading, worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. Claritas is a division of the VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Group (MIG), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geo-demographic information and qualitative audience research. VNU MIG is a part of VNU Inc., the U.S. arm of VNU, which also includes Nielsen Media Research, VNU Business Publications, Spectra Marketing Systems, Scarborough Research, VNU eMedia and VNU Expositions. To learn more about Claritas' products and services, visit its Web site at www.claritas.com. |
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