Claritas Appoints New Chief Marketing Officer.Business Editors SAN DIEGO--(BUSINESS WIRE)--Jan. 27, 2003 Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the appointment of Senior Vice President Ray Major to a new senior-level position, chief marketing officer, whose responsibilities will be focused primarily on both internal and external communication. Claritas President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Robert Robert, Henry Martyn 1837-1923. American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876). Noun 1. Nascenzi said the new position underscores Claritas' heightened commitment to providing a structured channel for conveying the Claritas vision to its customer base as well as it employees. "As a leader in target marketing services, it is our mission to provide quality information that facilitates the decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from process and this new position is an extension of that business approach," Nascenzi said. "By combining the groups responsible for strategic direction, product definition and marketing, under one umbrella, we are well positioned to take what the market tells us and incorporate it into our products and services, then effectively communicate our strategy to our clients," commented Major. Previously, Major held the position of chief customer advocate, a job that carried an unconventional title, but addressed a basic responsibility -- to listen to the customer's needs and respond. Major joined Claritas in 1995 and in that time has also served as vice president of product management, assistant vice president of research and development and director of product management. Prior to joining Claritas, Major worked as an economist, economic analyst and demographic research analyst. He earned a bachelor of arts degree in economics and a master's degree master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. in economics with a concentration in econometrics econometrics, technique of economic analysis that expresses economic theory in terms of mathematical relationships and then tests it empirically through statistical research. and statistics from San Diego State University San Diego State University (SDSU), founded in 1897 as San Diego Normal School, is the largest and oldest higher education facility in the greater San Diego area (generally the City and County of San Diego), and is part of the California State University system. . About Claritas Based in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. Claritas is a division of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information (MI), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geo-demographic information and qualitative audience research. VNU MI is a part of VNU, which also includes ACNielsen, Nielsen Media Research, VNU Business Publications USA, Spectra Marketing Systems, Scarborough Research, VNU eMedia and Information Marketing, and VNU Expositions. To learn more about Claritas and VNU products and services visit their Web sites at www.claritas.com and www.VNU.com. |
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