Claritas Announces Suite of Internet-Deliverable Products; The First in a Series Under the ``MyBest'' Designation is MyBestProspects.com.

Business Editors/High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--July 17, 2000

Responding to marketers' increasing need for instant access to the most current and accurate consumer database information, Claritas Inc., the premier provider of intelligent marketing information and target marketing services, today announced the formation of the MyBest... suite of Internet-deliverable products with the first in the series of Web sites called MyBestProspects.

The new sites will be a major component of the ClaritasExpress portal site, and will significantly contribute to establishing it as the leading site within the market research industry.

MyBestProspects allows the user to easily identify and target qualified prospects by providing over 500 unique product and service usage categories, ranging from restaurant preferences to media behavior, explained Steven Egge, Claritas senior vice president of business development and marketing.

"The development of this new series of Web-based products underscores our commitment to providing the most timely and highest quality data available," Egge said. "Our clients should be able to easily define their area, make their product selection, review the counts/pricing and pull their lists instantaneously via the Internet all with minimal sales/client service/technical support interaction," he added.

"Bolstered by the MyBest...series, and a selection of useful, free information, clients and prospects will bookmark ClaritasExpress.com and return to it as a continually updated resource," commented Heather Oles, assistant vice president of the eCommerce division.

Features of MyBestProspects include:

-- Geographic Flexibility: Any area is easily targeted -- define your area as a
circle around an address or select a custom area.

-- Economical: Designed to fit every budget. Define your area, select a
product/service profile and review the pricing before finalizing your order.

-- Instant Delivery: Prospect lists are ready in minutes via the Web.

-- Geographic Flexibility: Any area is easily targeted -- define your area as a
circle around an address or select a custom area.

-- Economical: Designed to fit every budget. Define your area, select a
product/service profile and review the pricing before finalizing your order.

In conducting a market analysis, MyBestProspects is designed to assist in pinpointing potential new buyers within an existing market, announce a grand opening or re-opening, support in-store promotions, introduce a new product or service and determine cost-effective advertising methods, said Oles.

Up next in the series, she said, is MyBestCustomers, which is scheduled to be out in late July 2000. This site is geared toward online profiling and will provide, among other things, address standardization, the capability to append lifestyle segmentation information, including segment descriptions, and the likelihood to purchase a specific good or service. And, by year's end Oles said her team expects to roll out MyBestLists, a comprehensive database of business lists.

"All the sites will be consistent in their look and the platform will support current and future eCommerce initiatives. We have created a robust sensibility within the sites that is a reflection of how rapidly moving and continually evolving the process is for gathering and disseminating actionable marketing information," Oles said.

About Claritas

Based in San Diego, Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. It is a division of VNU Marketing Information Inc. (VNU MI Inc.), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geodemographic information and qualitative audience research. VNU MI Inc. is a subsidiary of VNU USA that also includes Nielsen Media Research, Bill Communications, BPI Communications, SRDS, VNU eMedia, and VNU Expositions.