Claritas Announces Release of 2001 Demographic Updates; Leading Demographic Data Provider is First to Incorporate 2000 Census Data.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--May 21, 2001

Responding to its longstanding commitment to provide the most accurate and comprehensive demographic data available, Claritas Inc., the premier provider of intelligent marketing information and target marketing services, became the first such provider to incorporate Census 2000 results in the release of its 2001 estimates and 2006 projections.

The data will be offered in a variety of reports both at the Claritas SiteReports.com site, as well as through the Express call-in service, at 800/234-5973.

Robert Nascenzi, Claritas president and CEO, said, "It's unsurpassed marketing data developed by our top notch team of demographers, who are among the leading experts on the Census and U.S. demographics."

The Claritas 2001 estimates and 2006 projections incorporate Census 2000 redistricting data into a full-featured, fully integrated set of information products. "This update provides the value of the new census data without sacrificing data content or functionality," explained Linda Jacobsen, senior vice president of strategic resources at Claritas.

Jacobsen added that because all of the data collected in the 2000 Census have not been yet released, "Our 2001 estimates of characteristics still utilize Claritas' proprietary methods and data inputs." The last Census 2000 data release, Summary File 3, is scheduled to be out between June and September 2002.

Heather Oles, vice president of software product management who also directs the eCommerce function, said the updated reports on the Web site include:

-- Pop-Facts: Demographic Snapshot Report

This 11-page report allows the user to zoom in on demographic changes and trends that impact your markets -- featuring age ranges, property value breaks and ethnic category breakdowns.

-- Pop-Facts: Demographic Trend Report

Four-page report containing current-year and five-year projections for population, households, race, and income to give you a "snapshot" of a particular area.

-- Pop-Facts: Full Demographic Data Report

This comprehensive seven-page report contains current-year and five-year projections for over 230 variables, including key demographic variables such as population, sex, households, and race.

-- Pop-Facts: Income by Age Report

Current year cross-tabulation makes it easy to determine the income level of a particular age group in a given area.

-- Pop-Facts: Summary Demographic Data Report

This one-page report provides key current-year and five-year demographic variables such as population, households, race, and income.

Updated reports through the call center also provide consumer demand, retail sales, consumer lifestyles, financial and business profiles.

About Claritas

Based in San Diego, Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. It is a division of VNU Marketing Information Inc. (VNU MI Inc.), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geodemographic information and qualitative audience research. VNU MI Inc. is a subsidiary of VNU Inc., that also includes Nielsen Media Research, Bill Communications, BPI Communications, SRDS, VNU eMedia, and VNU Expositions.