Claritas Announces Fourth in Its Expanding Suite of Ecommerce Sites; MyBestProfiles Provides Instant Access To Consumer Lifestyles and Purchasing Habits.Business Editors SAN DIEGO--(BUSINESS WIRE)--Aug. 7, 2001 Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today the launch of MyBestProfiles, the fourth Web site in its continuing MyBest... series of sites designed to provide instant access to the most current and accurate marketing information. The other three sites are MyBestProspects, MyBestCustomers and MyBestLists. The series, which is a major component of ClaritasExpress.com, debuted in July 2000 and in that time has played a key role in establishing the Claritas portal site Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. as a leader within the market research industry, said Steven Egge, Claritas senior vice president of Business Development and Marketing. "The MyBest... series is specifically structured so that clients can append To add to the end of an existing structure. data to their customer file, easily define a trade area, order demographic reports and pull consumer and business lists instantaneously in·stan·ta·ne·ous adj. 1. Occurring or completed without perceptible delay: Relief was instantaneous. 2. via the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the ," said Egge. With the addition of MyBestProfiles (www.mybestprofiles.com), Claritas provides the opportunity to gain an immediate, in-depth look at product or media behavior by targeted audiences through the use of Claritas' segmentation systems and additional data sources. This can be utilized by clients who may not have a customer profile and want to identify certain target market segments. "You can learn about any particular audience's lifestyles, spending habits, product and media preferences and neighborhoods," explained Egge. He said the segmentation systems include PRIZM PRIZM Potential Rating Index for Zip Marketers (Claritas, Inc.) PRIZM Primal Zoo Machine (band) and MicroVision for overall lifestyle segmentation, as well as industry-specific segmentation with P$YCLE for the financial arena, LifeP$YCLE for insurance and ConneXions for the telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , Internet and cable markets. Product and media profiles are accessible from syndicated surveys through Claritas' Convergence Audit (telecommunications, energy and cable behavior) and Market Audit (financial behavior). Other providers include Simmons Market Research, Mediamark Research, Scarborough Research, National Research Corporation, Polk Automotive and NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands . To learn more about Claritas' products and services visit its Web site at www.claritas.com. Egge said that the comprehensive profile information in MyBestProfiles also encompasses a variety of other categories, including travel, food and beverages F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. and shopping. Demographic characteristics such as education, income, housing and race are also available. With MyBestProfiles users also can: -- Gauge consumer behavior by examining performance measures across lifestyle segments -- Access thousands of profiles, including travel, food and beverages, shopping, education, income, housing and race -- Obtain comprehensive segmentation descriptions Heather Oles, vice president of Software Product Management at Claritas, said the new site, along with the previous three, clearly demonstrates the versatility of the eCommerce architecture. "The architecture has proven to be scaleable, extensible and flexible, allowing us to quickly and effectively design and build new products, while enhancing our existing ones," she said. Oles said that four more sites for specific marketing and real estate applications are in development. They are MyBestB2B, MyBestMarkets, MyBestData, and MyBestSegments. About Claritas Based in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. It is a division of the VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information group (VNU MI), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geodemographic information and qualitative audience research. VNU MI is a subsidiary of VNU Inc., which also includes ACNielsen Media International, Nielsen Media Research, Nielsen NetRatings, VNU eMedia, VNU Expositions, SRDS SRDS Symposium on Reliable Distributed Systems SRDS Standard Rate and Data Service SRDS Shop Repair Data Sheets and SoundScan. |
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