Claritas Announces Agreement With Audit Bureau of Circulations to Provide Demographic Data for Audit Reports.Business Editors SAN DIEGO--(BUSINESS WIRE)--Sept. 6, 2000 County Population and Household Estimates To Appear in September Publisher's Statements Claritas Inc., the premier provider of intelligent marketing information and target marketing services, today announced an agreement with the Audit Bureau of Circulations The Audit Bureau of Circulations is one of the several organizations of the same name operating in different parts of the world. It audits circulation, readership, and audience information for the magazines, newspapers, and other publications produced by (ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. ), regarded as the pre-eminent source of circulation auditing in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , to provide key demographic data for its Audit Reports and Publisher's Statements. Claritas President and Chief Executive Officer Bob Nascenzi characterized the new relationship as a "great opportunity" to play a key role in contributing to ABC's widely-used reports. "We are very excited to be aligned with such a prominent organization and look forward to a long and successful association," said Nascenzi. Used by leading advertisers and advertising agencies, ABC's in-depth examinations of a publisher's records assures media buyers that circulation claims are accurate and verifiable. "The population and household data ABC receives from Claritas provides quality data for market-by-market analysis," commented ABC President Michael Lavery. "We are pleased to include Claritas data in ABC reports." Specifically, Claritas will generate county population and household estimates, including ZIP Code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. household estimates, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Mary Beth Perrot, industry practice leader in the Claritas Media and Agency Group, which oversees the dissemination of the data. Perrot said that ABC began using Claritas data in Audit Reports released for June 30, 2000, adding that the data will also be used in ABC's semiannual FAS-FAX reports and Publisher's Statements, the next being due out on September 30. A FAS-FAX report contains such key information as circulation averages extracted from the Publisher's Statements, which are standardized status reports from newspaper publishers. About Audit Bureau of Circulations With nearly 4,600 members, ABC is in its 85th year as the first and largest circulation-auditing organization in the world, and maintains the world's foremost electronic database of audited-circulation information. ABC offers reports and services in a variety of print and electronic formats, including CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). and the World Wide Web, http://www.accessabc.com. In addition to auditing print, ABC also audits interactive media, new media and trade show attendance and demographic data through its subsidiaries, ABC Interactive and Expomark. About Claritas Based in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. It is a division of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Inc. (VNU MI Inc), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geodemographic information and qualitative audience research. VNU MI Inc. is a subsidiary of VNU Inc., which also includes Nielsen Media Research, Bill Communications, BPI Communications, SRDS SRDS Symposium on Reliable Distributed Systems SRDS Standard Rate and Data Service SRDS Shop Repair Data Sheets , VNU eMedia, and VNU Expositions. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion