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Claritas' Data Cupid Takes Aim at What's in a Name.


News/Assignment Editors

SAN DIEGO--(BUSINESS WIRE)--Feb. 10, 2003

For Valentine's Day Valentine's Day: see Saint Valentine's Day.
Valentine's Day

Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St.
 this year, Claritas, the nation's leading market research firm and demographic data provider, called on its Data Cupid to answer a couple of questions:

1. If you were looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 "love" where would you go?

2. Where would the term "be my valentine" perhaps have the most meaning?

Working within the confines of his typically unromantic world of demography, the Data Cupid sought answers by identifying the top 100 U.S. counties of 100,000-plus population (based on 2000 Census figures) with the highest index by county/state of those named Love and Valentine.

After he crunched the numbers, the Data Cupid found that southern states Southern States
U.S.

Confederacy

government of 11 Southern states that left the Union in 1860. [Am. Hist.: EB, III: 73]

Dixie

popular name for Southern states in U.S. and for song. [Am. Hist.
 dominated in the rankings for both names. For Love, 16 of the top 20 counties were in southern states and for Valentine, six of the top 10 counties, and eight of the top 20, were in southern states.

For the name Love, North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures


Area, 52,586 sq mi (136,198 sq km). Pop.
 led the way with four counties in the top 10 and seven in the top 20, including the number one county, Cabarrus, the home of, among other things, the Dale Earnhardt This article is about the elder Dale Earnhardt. For his son, see Dale Earnhardt, Jr.. For the racing team he founded, see Dale Earnhardt, Inc..
Ralph Dale Earnhardt, Sr.
 Jr. Jiu Jitsu This spelling may indicate:
  • Japanese Jujutsu or,
  • Brazilian Jiu-Jitsu; which focuses on ground grappling and is commonly seen in Mixed martial arts competitions.
 Tournament. Union County, N.C. and Gaston County, N.C. ranked three and four, and rounding out the top 10 Alamance, N.C. was number nine. The number two county was also in the Carolinas, York County York County may refer to one of several counties:
  • in England
  • the County of York, or the City and County of York
  • in Canada:
, S.C.

As for Valentine(s), despite the high percentage of southern states in the top 20, northern states ranked number one and two -- Fairfield County, Ohio Fairfield County is a county located in the state of Ohio, United States. As of 2000, the population was 122,759. Its county seat is Lancaster.6 Its name is a reference to the Fairfield area of the original Lancaster.[2] Geography
According to the U.
, the birthplace of Civil War General William Tecumseh Sherman and Schuylkill County, Pa., home of the Pennsylvania Dutch Pennsylvania Dutch [Ger. Deutsch=German], people of E Pennsylvania of German descent who migrated to the area in the 18th cent., particularly those in Northampton, Berks, Lancaster, Lehigh, Lebanon, York, and adjacent counties.  Folk Festival A Folk festival celebrates traditional folk crafts and folk music. Regional
Denmark
  • Tønder Festival
Estonia
  • Viljandi Folk Festival
USA
  • Newport Folk Festival Tour
  • American Folk-Blues Festival
. Ohio also had two other counties in the top 20 -- Stark County Stark County is the name of three US counties:
  • Stark County, Illinois
  • Stark County, North Dakota
  • Stark County, Ohio
 at number 13 and Columbiana ranked at 17. Elsewhere, Maryland had the most multiple counties in the top 20 with four -- Washington County, Carroll County, Frederick County and Prince George's County, ranking seven, 12, 16 and 20 respectively.

Virginia listed three counties in the top 20, two of which were in the top 10, Richmond (City) County and Henrico County at numbers four and nine. The third county was Newport News, ranked number 14. Tennessee also had two counties in the top 10 -- Blount County at number three and Knox County at number five. Blount County also has the distinction of being the only county to be in the top 20 rankings for both names, number 20 for Love and number three for Valentine.

Here is a breakdown of the Love/Valentine top 20 county lists ranked by index, which is a measure of how common the name Love is relative to the nation as a whole. A score of 100 means the name is equally as common as it is in the total U.S. So, Cabarrus County, with an index of 798, has nearly eight times more Love(s) per capita [Latin, By the heads or polls.] A term used in the Descent and Distribution of the estate of one who dies without a will. It means to share and share alike according to the number of individuals.  than the country. The complete listing of the Top 100 counties can be found at www.claritas.com/.


Love

                          Index                               Index

1.  Cabarrus, NC           798       11. Hinds, MS             359
2.  York, SC               507       12. Robeson, NC           357
3.  Union, NC              479       13. St. Louis (City), MO  320
4.  Gaston, NC             414       14. Delaware, IN          309
5.  Comanche, OK           404       15. Shelby, TN            287
6.  St. Lawrence, NY       396       16. Mecklenburg, NC       285
7.  Lee, AL                384       17. Jefferson , AL        273
8.  Kankakee, IL           376       18. Muscogee, GA          267
9.  Alamance, NC           364       19. Davidson, NC          261
10. Madison, AL            361       20. Blount, TN            256

Valentine

1.  Fairfield, OH          391       11. Maui, HI              227
2.  Schuylkill, PA         350       12. Carroll, MD           226
3.  Blount, TN             336       13. Stark, OH             219.8
4.  Richmond, VA           318       14. Newport News, VA      219.5
5.  Knox, TN               287       15. Franklin, PA          219.2
6.  Aiken, SC              274       16. Frederick, MD         219
7.  Washington, MD         267       17. Columbiana, OH        217
8.  Brown, WI              261       18. Cumberland, NJ        208
9.  Henrico, VA            233       19. East Baton Rouge, LA  207
10. Caddo, LA              232       20. Prince George's, MD   206



About Claritas

Based in San Diego, Claritas Inc. is regarded as the premier worldwide provider of precision marketing solutions, developed, in part, through intricate customer segmentation systems and other such marketing tools. Claritas is a division of VNU VNU Volontaires des Nations Unies (French)
VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch)
VNU Virtual Network User
 Marketing Information (MI), an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geo-demographic information and qualitative audience research. VNU MI is a part of VNU, which also includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, Scarborough Research, VNU Business Publications USA, VNU eMedia, and VNU Expositions. To learn more about Claritas and VNU products and services visit their Web sites at www.claritas.com and www.VNU.com.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 10, 2003
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