Claris products capture top honors for global customer satisfaction; FileMaker Pro, ClarisWorks, MacWrite Pro exceed customer expectations in DASAR International Survey.SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--Feb. 21, 1995--In a new worldwide survey of more than 6,000 personal computer users, software products from Claris Corporation, a leading vendor of Windows and Macintosh software This list of Macintosh software reveals prominent Mac OS computer programs. Since the library of Mac OS programs is unmanageable, this list is confined to those programs for which a Wikipedia article exists. , scored the highest customer satisfaction in their categories, the company announced today. FileMaker Pro from Claris was ranked by customers as the best database in the world, scoring particularly high marks as easiest to learn to use, best overall value for price, and efficiency of technical support. ClarisWorks integrated software Separate software components or applications that have been combined into one package. See integrated software package. and MacWrite Pro were named the two best word processing word processing, use of a computer program or a dedicated hardware and software package to write, edit, format, and print a document. Text is most commonly entered using a keyboard similar to a typewriter's, although handwritten input (see pen-based computer) and products in the world, beating competitors in many categories, including easy to learn to use, reliability, and accommodating many skill levels. "Usability has always been the cornerstone of Claris' success," said Daniel L. Eilers, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Claris Corporation. "The DASAR International Survey represents the important voice of the customer who demands software that is powerful, usable and reliable. We are proud that Claris is recognized as the leader in creating software customer satisfaction, and delivering what customers want most." Expectations and Satisfaction High for Claris FileMaker Pro was judged significantly superior in satisfying customers' wants to all other databases, including Microsoft Access A database program for Windows, available separately or included in the Microsoft Office suite. Access is programmable using Visual Basic for Applications (VBA). Access can read Paradox, dBASE and Btrieve files, and using ODBC, Microsoft SQL Server, SYBASE SQL Server and Oracle data. and FoxPro, Lotus Approach and Borland Paradox. In addition to scoring highest overall satisfaction, FileMaker Pro was rated no. 1 for satisfaction in 14 out of 20 database categories, dominating ease-of-use and reliability categories. ClarisWorks and MacWrite Pro were rated higher in global customer satisfaction than all other word processing software, including Microsoft Word A full-featured word processing program for Windows and the Macintosh from Microsoft. Included in the Microsoft application suite, it is a sophisticated program with rudimentary desktop publishing capabilities that has become the most widely used word processing application on the market. , WordPerfect and Lotus Ami Pro See Word Pro. . In addition to scoring highest overall satisfaction, ClarisWorks was rated no. 1 for satisfaction in 9 out of 18 word processing categories. The preference shown by word processing customers for ClarisWorks, a stand-out in the integrated category, reflects the increasing priority placed on usability, speed, and ease of compound document creation by the burgeoning home and education markets. The broad study, conducted in late 1994 by DASAR International, was the first of its kind to assess customer attitudes in one-on-one interviews with more than 6,000 PC users from North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. The survey, which looked at both hardware and software products, measured expectations and satisfaction before and after purchase for the most popular categories; for software, databases, word processors and spreadsheets. In each category customers ranked expectations for criteria ranging from specific features, ease of use, reliability, efficiency of technical support, and reputation of the manufacturer. Survey participants were then polled on their satisfaction after purchasing each product for each of the same criteria. In addition to leading database and word processing categories for overall customer satisfaction, Claris products outscored competitive products with higher initial user expectations, particularly in areas related to usability. In addition, the survey results revealed the largest gaps between user expectations and resulting satisfaction were also in areas related to usability: easy to learn to use, intuitive interface, accommodates different skill levels. These are the same attributes in which Claris scored high satisfaction rankings in each of its categories worldwide. Industry Acclaimed FileMaker Pro and ClarisWorks are Users' Choice FileMaker Pro is the award-winning, best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best end-user database solution for Windows and Macintosh users and workgroups, providing ease of use, flexibility and performance. ClarisWorks for Windows and Macintosh is the all-in-one, integrated software solution for business, home and education. ClarisWorks consistently wins industry awards for both its Windows and Macintosh versions and is the best-selling integrated software for Macintosh. Claris Corporation is a leading worldwide vendor of Windows and Macintosh applications for business, education and home, and is a subsidiary of Apple Computer, Inc., with headquarters in Santa Clara, Calif. DASAR is an international consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a specializing in the computer and communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. . It is the founder of the ETRE ETRE European Technology Roundtable Exhibition ETRE East Texas Real Estate ETRE Elektrosviaz Telecommunications Radio Engineering and ATRE, the European and Asian Technology Roundtable Exhibitions for CEOs, Informat: The Global Villages, a major pan-European trade show, and the DASAR International Survey. -0- Note to Editors: (C) 1995 Claris Corporation. All Rights Reserved. Claris, FileMaker Pro, ClarisWorks and MacWrite Pro are registered trademarks of Claris Corporation. All other trademarks are property of their respective owners. CONTACT: Claris Corporation, Santa Clara Kevin Mallon, 408/987-7227 or Stirling & Cohan Brooke Cohan, 415/513-0973 |
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