Claris premiers easy business cards software for Windows; Users can produce professional-quality cards in minutes; Software includes PaperDirect products in the box.NEW YORK--(BUSINESS WIRE)--June 20, 1995--Claris Corporation, the leading innovator in providing powerful, easy-to-use productivity software for home, office and school, today demonstrated Easy Business Cards, a new Windows software application that lets users create and print professional-quality business cards in minutes. Easy Business Cards is the first task-based product from Claris (Claris Corporation, Santa Clara, CA) A software subsidiary of Apple that was separated from the corporation (although mostly owned by it) in 1988 and then bought back in 1990. In 1998, Apple turned Claris Corporation into FileMaker, Inc., to focus on database and Web software. intended specifically for small business customers. To provide a complete solution, Easy Business Cards will include enough PaperDirect business card paper to print 250 professional-looking business cards right out of the box. The program itself supports 29 of the most popular PaperDirect card designs, making it ideal for small businesses. PaperDirect is the nation's largest direct mail supplier of specialty papers and desktop publishing desktop publishing, system for producing printed materials that consists of a personal computer or computer workstation, a high-resolution printer (usually a laser printer), and a computer program that allows the user to select from a variety of type fonts and sizes, products and is joining Claris at PC Expo A trade show for resellers, corporate managers and technical professionals from CMP Media LLC, a subsidiary of United Business Media. First held in New York in 1983 with 120 exhibitors and 9,600 attendees, the show grew from the personal computer's early years to 550 vendors and more than to demonstrate Easy Business Cards, which will ship this Summer. Claris will offer the product through retail stores and through its toll-free order desk, while PaperDirect, Inc., will sell the program through its catalogs. "Providing easy-to-use solutions that address the needs of our customers in small business, home and education has been the cornerstone cornerstone Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to of Claris' success," said Guerrino DeLuca, president of Claris Corporation. "With Easy Business Cards, we're we're Contraction of we are. we're we are extending our commitment to the small business customer by offering a task-based solution that provides a quick and easy way to create and project a professional looking image." "PaperDirect is proud to be teaming up with Claris, a recognized leader in delivering truly usable USable is a special idea contest to transfer US American ideas into practice in Germany. USable is initiated by the German Körber-Stiftung (foundation Körber). It is doted with 150,000 Euro and awarded every two years. software to millions of customers worldwide," said Warren Struhl, founder of PaperDirect, Inc. "Through our combined commitment to serve customer needs, Easy Business Cards will provide a total solution for customers-software and colorful business card paper to print from their own laser and/ or optional professional printing services-conveniently and cost-effectively." Professional Style, Flexible Solution Easy Business Cards includes a Card Gallery that displays electronic previews of PaperDirect pre-designed business card paper. Easy-to-use features include over 290 professionally designed business card styles with movable graphics and text, drawing tools, color fill patterns, tall or wide orientation and a pre-printed card preview. Once users select the card style, they simply replace the text with their business information. Additionally, with Easy Business Cards, customers will receive special discounts on all paper products including matching stationary Stationary can mean:
Pricing and Availability Easy Business Cards will be available in Summer 1995 for a suggested retail price (SRP SRP - A data link layer protocol. ) of $39. PaperDirect Inc., based in Secaucus, NJ is the nation's leading direct mail marketer of specialty papers and desktop publishing software The following is a list of major desktop publishing software. A wide range of related software tools exist in this field, including many plug-ins and tools related to the applications listed below. and related products. The company boasts clients in more than 20 countries and currently owns over 85% of the specialty papers market. PaperDirect is a subsidiary of the Deluxe de·luxe also de luxe adj. Particularly elegant and luxurious; sumptuous: deluxe accommodations; a de luxe automobile. adv. Corporation of Minneapolis, a Fortune 250 company and the nation's fifth largest printer of checks and business forms. Claris Corporation is a leading worldwide vendor of Windows and Macintosh applications for business, education and home, and is a subsidiary of Apple Computer, Inc., with headquarters in Santa Clara Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif. -0- Note to Editors: Claris is a registered trademark and Easy Business Cards is a trademark of Claris Corporation. PaperDirect is a registered trademark of PaperDirect Inc., and ImageDirect is a trademark of PaperDirect. All other trademarks are property of their respective owners. CONTACTS: Claris Corporation Timberly McGee, 408/987-7477 timberly_mcgee@claris.com PC Expo Booth No. 4110 or PaperDirect, Inc. Grace Szwagulinski, 212/880-5350 671-3959@mcimail.com or Wilson McHenry Company Liz Einbinder, 415/638-3400 leinbinder@wmc.com |
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