Claris names Marvin Zauderer K-12 Education Marketing Director.BALTIMORE--(BUSINESS WIRE)--June 19, 1995--Claris Corporation today named Marvin Zauderer as director of K-12 education marketing. Zauderer will lead Claris' business strategy and marketing programs for worldwide elementary and secondary (K-12) education markets. The announcement was made at the National Educational Computing Conference in Baltimore. Claris is a worldwide leader in K-12 software, adding more than one million new K-12 customers this year, through the success of ClarisWorks, Amazing Animation Amazing Animation was a program published by Claris for the Apple Macintosh in 1994. Amazing Animation was targeted mainly at children and young teenagers, allowing them to produce their own animated short films with relative ease. and other products. Zauderer is a 7-year Apple Computer, Inc. veteran who created and led its Educational Products Group, driving delivery of key K-12 software including the just-released At Ease 3.0. His team also created the Apple Home Learning line of curriculum-focused educational software, including the award-winning WiggleWorks and Earth Explorer. In his career, he has focused on educational technology marketing, product marketing, and development in K-12, home learning, and higher education higher education Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. markets. He has worked with, and counts as mentors, educational luminaries Alan Kay (person) Alan Kay - The leader of the Software Concepts Group at Xerox Palo Alto Research Centre which developed Smalltalk, the pioneering object-oriented programming system, in 1972. ; Kristina Hooper Woolsey, founder of the Apple Multimedia Lab; and Ann McCormick, founder of The Learning Company. Zauderer's priority will be to strengthen Claris' excellent relations with K-12 customers and anticipate and fulfill their needs with increasingly tailored and robust solutions. He is a Phi Beta Kappa Phi Beta Kappa: see fraternity. Phi Beta Kappa Leading academic honour society in the U.S., which draws its membership from college and university students. The oldest Greek-letter society in the U.S. graduate of the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). at Berkeley's computer science department, received his M.Sc. in educational computing from Stanford University, and is a graduate of the Stanford Executive Institute's mini-MBA program. Claris is a leading worldwide vendor of Macintosh and Windows applications for education, business and home, and is a subsidiary of Apple Computer, Inc., based in Santa Clara, Calif. -0- Note to Editors: Claris and ClarisWorks are registered trademarks and Amazing Animation is a trademark of Claris Corporation. All other trademarks are property of their respective owners. CONTACT: Claris Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Timberly McGee, 408/987-7477 e-mail: timberly_mcgee@claris.com Steve Ruddock rud·dock n. Chiefly British An Old World robin (Erithacus rubecula) having olive-brown upper plumage and a conspicuous orange breast. , 408/987-7202 e-mail: steve_ruddock@claris.com |
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