Claris launches aggressive holiday software promotion for Macintosh retailers; Retailers to have three enticing add-ons for important Macintosh selling season.SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--Sept. 6, 1995--Claris Corporation today begins a roll out of aggressively priced holiday software bundles for computer software retailers. The bundles are designed to appeal to people purchasing Macintosh systems from retailers, especially small business and home users who buy the popular Performa Macintosh from Apple Computer, Inc. These holiday specials were announced today at RetailVision Fall `95, an industry event in Laguna Niguel, Calif., focusing on computer products retailers, signifying Signifyin' (slang) is an African-American rhetorical device featuring indirect communication or persuasion and the creating of new meanings for old words and signs. Signifying, in this sense, includes repetition and difference, implication and association, combining words and the beginning of the holiday selling season. Claris is offering retailers a choice of software bundles for small and home business, education and entertainment ranging in estimated retail price (ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ) from $49 to $149, and are valued from $185 to $465 (ERP). A number of large computer retailers have signed up. The special offer bundles will ship to retailers by the end of September. "The holiday season is the largest consumer selling season of the year, and these special bundles put Claris, and our partners, at the forefront," said Dave Larson, senior director of worldwide sales operations for Claris Corporation. "Our add-on applications and content offerings are a natural fit for this year's Macintosh buyers. It's a great deal for retailers and customers." Retailers have many choices for add-on selling opportunities Each bundle comes in one box on a number of CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). disks. The bundles, and their estimated retail price, include: Fun & Learning for Macintosh Performa The Macintosh Performa series was Apple Computer's consumer product family of Apple Macintosh personal computers from 1992 until 1997, when the introduction of the Power Macintosh x500 ended this product line. : $49 (ERP) -- $185 value (ERP) o Muppet Reading and Phonics phonics Method of reading instruction that breaks language down into its simplest components. Children learn the sounds of individual letters first, then the sounds of letters in combination and in simple words. II -- Over 50 interactive learning activities for children who are just beginning to read. o WiggleWorks Story Pack 2 -- Multimedia story-telling that helps kids read and write. o Parents' Guide to the Internet -- Complete guide for parents (paperback) on managing access to the Internet and online services. o ClarisWorks Home Templates -- 12 customizable solutions based on the smartest all-in-one software to create invites, certificates, flyers, resumes and more. ClarisWorks already comes bundled on the Performa. o FileMaker Pro Home Solutions -- Home budgeting, investment and inventory management solutions based on the award-winning FileMaker Pro database (FileMaker Pro not required). o Earth Explorer demonstration software -- Families can check out the fabulous multimedia content found in Earth Explorer. o Spectre VR adventure game -- For older kids (13+), fun action game. Home Office Collection for Macintosh Performa: $99 (ERP) -- $265 value (ERP) o Claris Organizer Claris Organizer is an organizer software program developed and sold by Claris for the Mac OS during the 1990s. It was sold to Palm when Claris was broken up, and was used as the basis for the Palm Desktop for Mac. -- The award-winning personal information manager for Macintosh. o Claris Emailer Claris Emailer (often stylized as Claris Em@iler) was a popular e-mail client for the Mac OS created by Fog City Software. It was bought and marketed by the Apple Computer spin-off Claris. -- The complete email solution for Macintosh; for Internet, America Online See AOL. , CompuServe, eWorld or RadioMail users. o ClarisWorks Home Office Solutions -- 41 customizable templates to manage and promote home businesses. Templates for form letters, databases, spreadsheets and graphics are included. ClarisWorks already comes bundled on the Performa. o FileMaker Pro Home Office Solutions -- 10 solutions to manage expenses, invoices, projects, and more (FileMaker Pro not required). o The Journeyman Project Turbo -- Interactive video game for older kids and adults. o Wild Africa Wild Africa is a BBC nature documentary series exploring the natural history of the African continent, first transmitted in the UK on BBC2 in November 2001. -- Multimedia, interactive content on Africa. o Wristwatch -- Watch with Apple logo. Small Business for Macintosh: $149 (ERP) -- $465 value (ERP) o FileMaker Pro 2.1 -- The award-winning cross-platform database for end users. o FileMaker Pro Small Business Solutions -- Templates to help manage small business tasks, such as invoicing, customer databases, and more. o ClarisImpact 2.0 -- Automatic charting and diagramming with integrated presentation features. o How to Really Start Your Own Business -- Multimedia content with real success stories and "how to" sessions from well-known entrepreneurs. o Apple Personal Diagnostics -- Software to diagnose and monitor the performance of Macintosh, Power Macintosh See Power Mac. (computer) Power Macintosh - Apple Computer's personal computer based on the PowerPC, introduced on 1994-03-14. Existing 680x0 code (both applications and device drivers) run on Power Macintosh systems without modification via a Motorola 68LC040 emulator. and PowerBook systems. o ClickBook -- Automatically turns documents into double-sided booklets. Editors can refer readers to 1-800-3CLARIS for more information on the Claris holiday promotion offerings or other Claris products. Claris Corporation, a leading worldwide vendor of Macintosh and Windows applications A program that is written to run under Microsoft's Windows operating system. Such applications typically run under all 32-bit versions of Windows, but earlier applications might also run under the 16-bit versions (Windows 3.x) as well. See Windows. for business, education and home, is a subsidiary of Apple Computer, Inc., with headquarters in Santa Clara, Calif. -0- Note to Editors: (c)1995 Claris Corporation. All Rights Reserved. Claris, ClarisImpact, ClarisWorks and FileMaker are registered trademarks. Claris Organizer and Claris Emailer are trademarks of Claris Corp. Apple, Macintosh and Performa are registered trademarks of Apple Computer, Inc. All other trademarks are property of their respective owners. CONTACT: Claris Corporation Editorial contacts (Press Only): Greg Cornelison, 408/987-7542 greg_cornelison@claris.com or Steve Ruddock rud·dock n. Chiefly British An Old World robin (Erithacus rubecula) having olive-brown upper plumage and a conspicuous orange breast. , 408/987-7202 steve_ruddock@claris.com |
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